The failure of outbound marketing.
You need compelling content to attract site visitors. But too often, companies produce videos and microsites without thoroughly integrating it into their sales funnel. What’s the point of spending money on a video if the only ROI you can point to is page views?
Why inbound marketing?
Outbound marketing is expensive and ineffective because it casts a wide net and then sifts out unqualified leads. You’re probably using stand-alone marketing tools. Perhaps you’re even working with a CMS or marketing platform, but it doesn’t fully integrate with SEO, blogging, email, social media, and video. There is a new way. A better way. Work with DII and find out.
