Increasing website traffic, leads, and sales has been top of mind for marketing teams, sales teams, and business owners alike for quite some time now. The fast-paced world of digital media, marketing, and evolving sales technology has us in a battle for the attention of our target audience. Without capturing the attention of a website visitor, email recipient or social community member, our message goes unnoticed. And that means we are not providing the results necessary for success.

Having a website is mandatory for your business to succeed. However, with the stiff competition today, and the evolving technology, you will need a website that has much more than static images and simple text.

Technology and the digital space has positively and indefinitely changed marketing as we know it. With the introduction of the Internet and the advent of digital marketing, it is now possible to reach more consumers in a personalized manner, and create a standard of convenience and value while having your marketing materials accessible day and night.

YouTube, Facebook, Vidyard, Wistia, Brightcove and others are key players in helping brands maximize their reach and increase their engagement with their audience. Here’s how you can get started with your video marketing campaign!

We all know the world of sales is changing, and will continue to change as technology evolves. Traditional forms of lead generation, lead scoring, and outbound sales practices are quickly losing traction, and so are the businesses who haven’t changed with the times. Cold calling, static sales pitches, and seller-centric sales tactics are driving customers to the competition.

Email marketing in 2017 is a lead nurturing and sales converting asset to any business regardless of their size, brand identity, or budget. Because it is such a cost-efficient tool, you can reach your audience in a more intimate setting—providing them solution-based information for their needs through the convenience of their inbox.

In this week’s edition of FAQ Friday, we look at what it takes to create a website that will drive site traffic and engage users. Let’s dive in!

In this week’s edition of FAQ Friday, we take a closer look at what makes mobile video an essential tool for your marketing efforts.

Video marketing allows your business to effectively engage with your potential buyers. Let’s dive into some video marketing campaign best practices.

Being a thought leader means being an authority in your industry. Here’s why you should do it.