When it comes to content marketing, people get so excited and hung up on the content creation process that sometimes the planning phase is just thrown out the window. In today’s In-Sites, learn how to build your own content marketing plan that fits your business with these three steps.

When Larry Page and Sergey Brin started a search engine in a garage in Stanford, no one in the world could imagine how it would change the internet forever. Yet today, it is an undeniable fact that Google is the world’s #1 search engine. Originally coined after the number “googol,” or a 1 with one hundred 0’s following it, the tiny garage-based firm now acquires an average of one company per week.

With so many different types of marketing out there, taking the time to learn just one more just might push you over the edge. However with interactive marketing, it’s just expansion on the tools you already have. In today’s FAQ Friday, let’s review a few key questions and tips to help you engage with your audience especially if you’re a beginner to interactive marketing.

Personalization has come to the forefront of most marketing experiences. Businesses are benefiting from incorporating smart content into their marketing. However, jumping off the deep end into smart content without proper preparation can leave you with a lot of explaining with your audience. In fact, put them in the conversation and in every avenue of your brand with these seven benefits to using personalized website content for a dynamic website and an overall engaging user experience.

It has taken a while, but user experience has become a vital part of the success of companies of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your company’s website with interactive marketing and growth driven design.

If you are looking for ways to create a successful live video for your business, there are lots of ways that you can make that happen.

Live video apps are increasingly allowing more people to intimately engage with people and business—allowing them to see the raw, uncut footage of most video streaming sites like YouTube and Netflix. Periscope, Instagram and Facebook Live make live video communication and broadcasting easily available right from your mobile device. 

We live in amazing modern times, and the proliferation of online video (and the bandwidth to make it a reality) is one of the biggest changes affecting mass communication today. 

Integrated marketing, according to Wikipedia, is "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other."

These days, most designers worth their salt know that the way to approach modern website design is mobile-first. Mobile devices have overtaken desktop PCs as the viewing platform of choice, and 85% of smartphone usage is done through apps rather than the mobile web. It is safe to say most websites are seeing better conversion rate when they are utilizing responsive design websites.

Are you thinking about redesigning your website right now to tap into new trends driving more business? If not, then you should. Understanding modern web design trends can help make your website planning process easier.

So, you are thinking of hiring a video production company to produce a professional video for you and you were wondering, “What does it cost to produce a video?” You may discover wildly fluctuating prices ranging from under $1,000 to over $25,000 and wonder why there is such a wide swing in cost. Price range depends upon a number of factors.