How to Increase Sales Conversions with Video Marketing

Posted by Nate Ruttan Apr 26, 2017 6:00:00 AM

“Content is King.” You’ve heard this age-old marketing adage a thousand times. But of course, it still rings true. In fact, with a multitude of marketing channels and mobile accessibility from buyers, it matters now more than ever. Here’s how you can leverage video content to close more deals.

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Thought Hive: Become a Thought Leader with Streaming Online Video

Posted by Cydne Stewart Apr 24, 2017 6:00:00 AM

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise.

Thought leadership marketing doesn’t need to just be a series of webinars, white papers and written blogs. Imagine web video as a hybrid of a magazine and a TV show, but distributed over the Internet. With that said, why wouldn’t you have your own web video network?

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FAQ Friday: What I Need To Know About Inbound Marketing

Posted by Sunday Ely Apr 21, 2017 6:00:00 AM

Already have metrics, but are wondering how to interpret the data? Have content, but are wondering how often to post to actually see returns? Are you also ready to advertise on social media, but want to know how it helps lead capture?

Get your questions answered in this week's gem-filled FAQ Friday.

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Getting Started with Inbound Marketing

Posted by Nate Ruttan Apr 19, 2017 6:00:00 AM

Inbound marketing has been a disruptive force in the business world for years now. It is clearly not a fad, but here to stay. So, whether you are just hearing about inbound or finally deciding that it is right for your business, you are making the correct decision by creating an Inbound marketing strategy.

But how can you create something which you know little about? Worry not, we’ve got you covered.

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Thought Hive: What You Need to Know About Inbound Marketing

Posted by Cydne Stewart Apr 17, 2017 6:00:00 AM

Technology and the digital space has positively and indefinitely changed marketing as we know it. With the introduction of the Internet and the advent of digital marketing, it is now possible to reach more consumers in a personalized manner, create a standard of convenience and value while having your marketing materials accessible day and night.

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FAQ Friday: Social Selling with an Inbound Approach

Posted by Sunday Ely Apr 14, 2017 6:00:00 AM

Social Selling—what is all the hype about and do I need it for my business to convert sales?

Well, here are the facts:

  • There is validity to the hype
  • Yes, your sales can benefit

Check out the answers to your social selling questions in this week's FAQ Friday.

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Mapping a Clear and Concise Buyer’s Journey on Your Website

Posted by Nate Ruttan Apr 12, 2017 6:00:00 AM

Think about the last time you purchased something. Was it an impulse buy? Did you break something and must replace it? Perhaps you were feeling generous and bought a gift for someone?

In the noisy world of eCommerce it can be difficult to filter out the meaningful moments which influence a person’s purchasing decision. The amalgamation of these moments is referred to as the buyer’s journey, and it is an immensely powerful business tool.

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Thought Hive: Start Your Social Selling Today

Posted by Nate Ruttan Apr 10, 2017 6:00:00 AM

In 2017, the world is more connected than ever. Social media has been completely ingrained in modern society and is here to stay...for personal and professional interactions.

On a personal level, social media lets us maintain community and sense of group identity, and keep in touch with people all over the world. On a business level, it provides an excellent opportunity to learn about the goals and pain points of prospective customers. Since your best-fit buyer personas are already out there posting their wants and needs online, why not engage with them on those very channels? It’s time your team begins to master the practice of social selling.

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FAQ Friday: Online Video Platforms for Sales and Marketing Success in 2017

Posted by Sunday Ely Apr 7, 2017 6:00:00 AM

It’s time to ramp up your video production and video distribution to meet your sales and marketing goals for 2017. In today’s FAQ, we’re providing thought provoking information on how to enhance your inbound video marketing. These are practical tips and answers to help you get started today!

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Improve Your Marketing Strategy with Personalized Video

Posted by Cydne Stewart Apr 5, 2017 6:00:00 AM

Increasing website traffic, leads, and sales has been top of mind for marketing teams, sales teams, and business owners alike for quite some time now. The fast-paced world of digital media, marketing, and evolving sales technology has us in a battle for the attention of our target audience. Without capturing the attention of a website visitor, email recipient or social community member, our message goes unnoticed. And that means we are not providing the results necessary for success.

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