As the process of building a website evolves and more technology becomes available, so does the importance of keeping up with the functionality of a modern website.

Video blogging or vlogging is creating content primarily in a video format chronicling your thoughts, opinions and interests. From travel to beauty, anyone can be a vlogger, and anyone can provide thought leadership. Thought leadership is sharing one’s thoughts and opinions for people to learn and grow from. Watch five top video blogs that use thought leadership marketing to grow and engage their audience.

Developing a winning email marketing strategy may sound simple. How difficult can it be to write and send a couple of emails? Well, let’s find out.

With all of the new marketing technology currently being used today, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources that you can incorporate into your strategy that it can become overwhelming.

However, it’s important to nail down the details before jumping right into a site redesign or website development project to satisfy your website’s needs. With that said, let’s zero in on the 10 major elements that every business website needs in order to prosper in 2017.

Marketing is always changing, and for those of you working with or in the industry that is no surprise. For individuals looking to get started with marketing, a full-service inbound marketing agency or HubSpot-certified partner may be the best approach.

Creating awesome video marketing content can be hard, but getting those videos in front of the right eyes can seem impossible at times. Don’t worry—that’s far from the truth! Let us answer some of your questions concerning strategies and best practices for online video distribution.

More and more B2B marketers are adopting content marketing (generally) and social media marketing (in particular) to increase their networking potential, leads, and overall sales.

When it comes to content marketing, people get so excited and hung up on the content creation process that sometimes the planning phase is just thrown out the window. In today’s In-Sites, learn how to build your own content marketing plan that fits your business with these three steps.

Increasing website traffic, leads, and sales has been top of mind for marketing teams, sales teams, and business owners alike for quite some time now. The fast-paced world of digital media, marketing, and evolving sales technology has us in a battle for the attention of our target audience. Without capturing the attention of a website visitor, email recipient or social community member, our message goes unnoticed. And that means we are not providing the results necessary for success.

Having a website is mandatory for your business to succeed. However, with the stiff competition today, and the evolving technology, you will need a website that has much more than static images and simple text.