You're planning for your company's next website redesign, but the process is a bit overwhelming. Yet, it doesn't have to be. Relieve the stress and overwhelm by considering these three lousy reasons for redesigning a website and how HubSpot revises these reasons in order to make your website redesign process simpler.
Lousy Reason #1 - We Want Our Site to be like a Broadway Marquee
If you're redesigning your website just to add flashy functionality like image sliders and page transitions, don't plan a redesign. Flashier is not better nor is it conducive to the site's functionality.
"Great design is not how it looks, but how it works." - Steve Jobs
Instead consider focusing on other aspects of functionality like optimizing your website so that it is mobile friendly. Did you know that 61% of mobile visitors will return to Google to find a site that is more easily readable. With HubSpot, it is an all inclusive system made simple in order for you to keep your brand identity consistent across various devices e.g., desktops, smartphones, tablets, etc.
Lousy Reason #2 - We Want to be Copycats
If you're redesigning your website in order to make your website look like your competitors or big industry leaders, don't plan a redesign. HubSpot's Co-Founder Dharmesh Shah says it best that you should "keep an eye on the competition but don't obsess over them." Your competitor’s website design and functionality will not work for your website.
Instead consider your competition's website as a customizable template. Not all templates will suit your company's needs right out of the box. But by seeing different design elements and comparing them to your company's goals, you are effectively creating your own website template. With HubSpot, you, who may have minimal coding knowledge, or your web designer have complete control of your website design in order to create a website that both benefits your company's needs and engages your visitors' objectives. Also by using HubSpot analytics, you can monitor your competitor’s website performance in order to get accurate data about their website effectiveness as well as keyword rankings.
Lousy Reason #3 - We Want SEO
If you're redesigning your website in order to improve your SEO and traffic performance, plan a redesign. Confused? Think about this way. You have achieved your goal of getting some great traffic to your website but your bounce rate is steadily increasing. Because despite all this great traffic coming in, your content is not engaging or retaining your visitors long enough to see what else you have to offer.
Instead consider guiding your audience at every stage of the buyer's journey. This strategy will help you create relevant and engaging content that addresses their pain points, provides them with solutions to those pain points and ultimately provides them with your products and services as the ultimate solution to solve their problems. With this strategy you not only increase your traffic but ultimately create and nurture sales-ready leads. With HubSpot, you can do this easily by integrating a blog, which is great way to cultivate SEO for your website. Also with HubSpot's built-in SEO tools, you can see your performance for your pages and blog posts. With Hubspot Keywords, you can see how your keywords rank among your competitors and use keyword suggestions to produce unique keywords for your various marketing campaigns.
HubSpot is a great tool that encompasses the creation, management and analyze stages of every campaign and marketing strategy. For example, want to build a lead nurturing campaign? Provide content offers like ebooks or webinars with HubSpot integrated landing pages. Your next website redesign is a marketing strategy that aims to improve your site's performance. Let HubSpot take care of all your content creation, management, optimization and analyzation needs in order to reach the goals that your company is aiming to achieve.
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