2013 was a busy year, and we wanted to share some of what we've been up to. We moved to a larger space and have increased our staff and capacity to offer expanded marketing services and assist with a major initiative for HP.
In the past year, we helped HP's Global User Experience team launch homepage banners for 68 country sites in 33 languages, including Chinese and Russian. Each country may have segments for consumers, small business, and enterprise rotating weekly or monthly.
We've been producing homepage banners for HP in the US for several years now, but over the last two years, HP significantly re-launched its website and brand. The new HP Experience is customer focused, designed to showcase exciting new products. Both the look and copy are bright and fun.
HP wanted to unite its homepages worldwide with a consistent look and feel and messaging. So they turned to Direct Images Interactive for support in rolling out the HP Experience.
Bill and Bev and the team at Direct Images Interactive were an integral part of the HP homepage team—we could not have done last year's global brand rollout without them! In addition to the massive juggling act of balancing schedules for a staggering number of countries on a weekly basis, they were key partners from pixels to publishing, managing multiple aspects all the way to the live pages. Such a feat requires a broad range of expertise AND great communication and teamwork—which they provided with a smile. Thanks for the ongoing partnership, DII."
Senior Art Director, HP
DII helped support the overall process with HP's homepage banners team. This included:
• Producing desktop and mobile banners, ensuring they launched on time
• Laying out photos, and testing the limits of the content management system
• Overseeing copy and revisions
• Adapting imagery to comply with new brand guidelines
• Working with stakeholders for approvals
• Coordinating updates with operations
As you can imagine, this is a lot of moving parts to keep track of. Systems had to be built to scale. Working closely with the client, we put a lot of new processes in place, and learned a lot too.
Perhaps the biggest part of the project wasn't design or scheduling but coordinating across the country and the world with stakeholders and subject matter experts we'd never met. Communication and flexibility have been key.
We're thrilled to have been a part of such an important, successful launch.