Bill Knowland

Recent Posts

How To Determine Professional Video Editing Costs

Posted by Bill Knowland Feb 14, 2018 6:00:00 AM

Due to deadline pressures, it is not uncommon to work through a video production without accurately tracking video editing costs.

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How Multi-Channel Marketing Works for Video

Posted by Bill Knowland Oct 25, 2017 6:00:00 AM

Once you have finished creating your video, what is the best way to distribute it? Multi-channel video marketing is an online video distribution tactic that you should be using.

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Thought Hive: The Future is Here with Immersive Video & Virtual Reality

Posted by Bill Knowland Feb 6, 2017 6:00:00 AM

What is Immersive video and how is it evolving? Immersive video can be presented in a number of ways. 360-degree videos, 3D videos, multiscreen projections, and reflections all produce different immersive experiences. Virtual reality, augmented reality, and mixed reality also populate the immersive video menu.

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Engage Your Audience with These Video SEO Best Practices

Posted by Bill Knowland Dec 14, 2016 6:00:00 AM

After creating some good video content, it is time to create ways for people to find and experience your content. Learn some video marketing best practices for video search engine optimization from Rand Fishkin of MOZ and Greg Jarboe of SEO-PR.

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Thought Leadership Monday Mashup: Our Top Video Blogs

Posted by Bill Knowland Dec 21, 2015 2:21:06 PM

Here’s our top video blogs of all time and why we feel they work...

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The Idea - An Experimental Narrative Film

Posted by Bill Knowland Dec 15, 2015 6:48:15 PM

Set in 1912, this surreal experimental narrative film is told with visual effects and no dialogue.

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Thought Leadership Monday Mashup: Streaming Media Solutions

Posted by Bill Knowland Dec 14, 2015 10:11:00 PM

At Streaming Media West - 2015, trends and the future of streaming media solutions were explored. Here is some of what was discussed.

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The Benefit of Searchable Text with Interactive Video

Posted by Bill Knowland Dec 10, 2015 8:36:01 PM

By providing accompanying text with your interactive videos, you can improve your video SEO and create a dynamic experience for your viewing audience. Here’s how:

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Planning an Interactive Video with Information Architecture

Posted by Bill Knowland Dec 8, 2015 8:48:16 PM

If you are creating an interactive video, you need to identify the structure and user experience well before video production begins. Information architecture is the nexus of design and organized content.

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Thought Leadership Monday Mashup: How Interactive Video Creates ROI

Posted by Bill Knowland Dec 7, 2015 8:46:02 PM

Two benefits of interactive video are better conversion rates and more sales. Since benefits have a direct correlation to better ROI, you should consider using interactive videos.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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