Bill Knowland

Recent Posts

How to Determine Marketing Video Production Costs

Posted by Bill Knowland Apr 4, 2018

So, you are thinking of hiring a video production company to produce a professional video for you and you were wondering, “What does it cost to produce a video?” You may discover wildly fluctuating prices ranging from under $1,000 to over $25,000 and wonder why there is such a wide swing in cost. Price range depends upon a number of factors.

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The Top Ten Best Practices for Corporate Video Production

Posted by Bill Knowland Mar 28, 2018

If your company has taken the step to invest in corporate video production, it is crucial that your video includes your brand and its core message, and instructs new viewers on how to interact with your brand. Without integrating this information into your video, your efforts will not be fully effective, and your ROI will be diminished.

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How To Determine Professional Video Editing Costs

Posted by Bill Knowland Feb 14, 2018

Due to deadline pressures, it is not uncommon to work through a video production without accurately tracking video editing costs.

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How Multi-Channel Marketing Works for Video

Posted by Bill Knowland Oct 25, 2017

Once you have finished creating your video, what is the best way to distribute it? Multi-channel video marketing is an online video distribution tactic that you should be using.

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Thought Hive: The Future is Here with Immersive Video & Virtual Reality

Posted by Bill Knowland Feb 6, 2017

What is Immersive video and how is it evolving? Immersive video can be presented in a number of ways. 360-degree videos, 3D videos, multiscreen projections, and reflections all produce different immersive experiences. Virtual reality, augmented reality, and mixed reality also populate the immersive video menu.

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Engage Your Audience with These Video SEO Best Practices

Posted by Bill Knowland Dec 14, 2016

After creating some good video content, it is time to create ways for people to find and experience your content. Learn some video marketing best practices for video search engine optimization from Rand Fishkin of MOZ and Greg Jarboe of SEO-PR.

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Thought Leadership Monday Mashup: Our Top Video Blogs

Posted by Bill Knowland Dec 21, 2015

Here’s our top video blogs of all time and why we feel they work...

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The Idea - An Experimental Narrative Film

Posted by Bill Knowland Dec 15, 2015

Set in 1912, this surreal experimental narrative film is told with visual effects and no dialogue.

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Thought Leadership Monday Mashup: Streaming Media Solutions

Posted by Bill Knowland Dec 14, 2015

At Streaming Media West - 2015, trends and the future of streaming media solutions were explored. Here is some of what was discussed.

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The Benefit of Searchable Text with Interactive Video

Posted by Bill Knowland Dec 10, 2015

By providing accompanying text with your interactive videos, you can improve your video SEO and create a dynamic experience for your viewing audience. Here’s how:

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