Bill Knowland

Recent Posts

Align Marketing & Sales with an Inbound Marketing Strategy

Posted by Bill Knowland Oct 29, 2015 10:18:58 AM

Once the Internet fueled the growth of digital marketing, it changed the way sales and marketing work together forever. In fact, sales and marketing have merged into a team. Watch a BLAB session with Paul Roetzer, of PR 20/20 and David Weinhaus of Hubspot to learn more about how Smarketing is changing the way business is done.

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How to be Social: Inbound Marketing and Social Media Integration

Posted by Bill Knowland Oct 28, 2015 12:54:11 PM

Social media is not just fun and games anymore, but a genuine opportunity for establishing business relationships. How does social media fit into your inbound marketing mix and how do you track it? Hear from social media experts in Instagram, LinkedIn and YouTube in this interactive Vlog.

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Thought Leadership Monday Mashup: Inbound Marketing Trends

Posted by Bill Knowland Oct 26, 2015 8:39:04 PM

Inbound marketing is growing by leaps and bounds. Have you joined the movement? In this interactive video blog, thought leaders give their opinion about what the latest inbound marketing trends are and where the movement is going.

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Promote Your Marketing Video With Online Video Distribution Tactics

Posted by Bill Knowland Oct 8, 2015 9:05:00 PM

What is the purpose of your marketing video? Or is it so people can see your video and like it, or is it to make a conversion or sale? After a viewer has watched your video, then what? Once your marketing video has been completed, maybe it doesn’t matter if someone watches it all the way through. What may matter more is that you get a video conversion, even if a viewer hasn’t seen most of the video yet.

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How Marketing Video Distribution and Advertising Work Together

Posted by Bill Knowland Oct 6, 2015 9:20:00 PM

Once your marketing video is done, you should distribute it. If you are primarily focused on inbound marketing, should you advertise it though? What is the difference between video distribution and advertising? How do video marketing and video advertising work together?

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Thought Leadership Monday Mashup: Video Distribution Strategy

Posted by Bill Knowland Oct 5, 2015 5:43:00 PM

Once you have completed your marketing video, how many online video distribution channels should you consider? Should you just put your video up on YouTube or on your own site with another platform or both? Explore digital video distribution strategies with some video thought leaders.

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How to Prepare for Inbound Video Marketing

Posted by Bill Knowland Sep 30, 2015 11:46:00 AM

You’ve got your inbound video marketing strategy figured out. Now is the time to put together your video marketing campaign and plan out the details for your video production. Where do you start? What’s the best way to proceed? Here are some tips on how to prepare for inbound video marketing.

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Tips for Launching Your Inbound Video Marketing Strategy

Posted by Bill Knowland Sep 29, 2015 2:51:00 PM

You’ve heard how your business needs an online video presence. Now the ball is in your court to launch an inbound video marketing campaign as well as oversee the entire video strategy for your company. Here are some tips for launching your inbound video marketing strategy:

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Thought Leadership Monday Mashup: Video Marketing Trends

Posted by Bill Knowland Sep 28, 2015 7:17:00 PM

At VidSummit this year, many of the top video marketers were gathered together to discuss the best ways to create an audience with video and how video can help create lead conversion.  Here, some video thought leaders discuss video marketing trends.

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Best Practices for Producing Great Corporate Videos

Posted by Bill Knowland Sep 15, 2015 1:00:00 PM

You have been assigned to oversee production of a video, so you want to prepare and have your project be successful. What is the best way to plan and organize the video project? How much time should you allow when producing a video?  How do you produce a great corporate video? When a video requires a degree of complexity or sophistication beyond what you can do in-house, you will need to hire a video producer to assist you with your project.

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