Bill Knowland

Recent Posts

Planning an Interactive Video with Information Architecture

Posted by Bill Knowland Dec 8, 2015

If you are creating an interactive video, you need to identify the structure and user experience well before video production begins. Information architecture is the nexus of design and organized content.

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Thought Leadership Monday Mashup: How Interactive Video Creates ROI

Posted by Bill Knowland Dec 7, 2015

Two benefits of interactive video are better conversion rates and more sales. Since benefits have a direct correlation to better ROI, you should consider using interactive videos.

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Align Marketing & Sales with an Inbound Marketing Strategy

Posted by Bill Knowland Oct 29, 2015

Once the Internet fueled the growth of digital marketing, it changed the way sales and marketing work together forever. In fact, sales and marketing have merged into a team. Watch a BLAB session with Paul Roetzer, of PR 20/20 and David Weinhaus of Hubspot to learn more about how Smarketing is changing the way business is done.

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How to be Social: Inbound Marketing and Social Media Integration

Posted by Bill Knowland Oct 28, 2015

Social media is not just fun and games anymore, but a genuine opportunity for establishing business relationships. How does social media fit into your inbound marketing mix and how do you track it? Hear from social media experts in Instagram, LinkedIn and YouTube in this interactive Vlog.

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Thought Leadership Monday Mashup: Inbound Marketing Trends

Posted by Bill Knowland Oct 26, 2015

Inbound marketing is growing by leaps and bounds. Have you joined the movement? In this interactive video blog, thought leaders give their opinion about what the latest inbound marketing trends are and where the movement is going.

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Promote Your Marketing Video With Online Video Distribution Tactics

Posted by Bill Knowland Oct 8, 2015

What is the purpose of your marketing video? Or is it so people can see your video and like it, or is it to make a conversion or sale? After a viewer has watched your video, then what? Once your marketing video has been completed, maybe it doesn’t matter if someone watches it all the way through. What may matter more is that you get a video conversion, even if a viewer hasn’t seen most of the video yet.

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How Marketing Video Distribution and Advertising Work Together

Posted by Bill Knowland Oct 6, 2015

Once your marketing video is done, you should distribute it. If you are primarily focused on inbound marketing, should you advertise it though? What is the difference between video distribution and advertising? How do video marketing and video advertising work together?

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Thought Leadership Monday Mashup: Video Distribution Strategy

Posted by Bill Knowland Oct 5, 2015

Once you have completed your marketing video, how many online video distribution channels should you consider? Should you just put your video up on YouTube or on your own site with another platform or both? Explore digital video distribution strategies with some video thought leaders.

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How to Prepare for Inbound Video Marketing

Posted by Bill Knowland Sep 30, 2015

You’ve got your inbound video marketing strategy figured out. Now is the time to put together your video marketing campaign and plan out the details for your video production. Where do you start? What’s the best way to proceed? Here are some tips on how to prepare for inbound video marketing.

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Tips for Launching Your Inbound Video Marketing Strategy

Posted by Bill Knowland Sep 29, 2015

You’ve heard how your business needs an online video presence. Now the ball is in your court to launch an inbound video marketing campaign as well as oversee the entire video strategy for your company. Here are some tips for launching your inbound video marketing strategy:

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