Bill Knowland

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Thought Leadership Monday Mashup: Video Marketing Trends

Posted by Bill Knowland Sep 28, 2015

At VidSummit this year, many of the top video marketers were gathered together to discuss the best ways to create an audience with video and how video can help create lead conversion.  Here, some video thought leaders discuss video marketing trends.

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Best Practices for Producing Great Corporate Videos

Posted by Bill Knowland Sep 15, 2015

You have been assigned to oversee production of a video, so you want to prepare and have your project be successful. What is the best way to plan and organize the video project? How much time should you allow when producing a video?  How do you produce a great corporate video? When a video requires a degree of complexity or sophistication beyond what you can do in-house, you will need to hire a video producer to assist you with your project.

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FAQ Friday - Online Video Trends at VidCon 2015

Posted by Bill Knowland Aug 7, 2015

Millennial media, Generation Z broadcasting, the YouTube Generation. This is not a fad that is going away. In fact, Internet broadcasting is growing exponentially.  In addition to premium based streaming content networks like HBO Now, Amazon Prime and Netflix, niche programming continues to grow.

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Live Social Media Video

Posted by Bill Knowland Aug 6, 2015

Want to try social video? Here are some new ways to create live Internet broadcasting with socially interactive video.

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Thought Leadership Monday Mashup: YouTube Marketing Tips From VidCon

Posted by Bill Knowland Aug 3, 2015

So you want to build an empire through YouTube video marketing. You're wondering how to make a YouTube video and how video distribution works. You also want to know how to build an audience, and whether to expand beyond your vertical market. Help is on the way. Sit down, and get tips from these YouTube experts.

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NAB 2015 Streaming Video Trends: Social Video Awakens

Posted by Bill Knowland May 1, 2015

Social video trends became apparent at NAB 2015 in a dramatic, yet evolutionary way. Traditional linear video continues as a strong form of passive engagement. Interactive video and social video now engage the viewer, subject, and videographer at an even deeper level.

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Best of NAB: Video Production Trends 2015

Posted by Bill Knowland Apr 28, 2015

NAB was bigger and better than ever this year. The National Association of Broadcasters annual conference covered over 1 million square feet, showcased 1,700 companies with over 100,000 attendees. Here are some of the highlights:

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Thought Leadership Monday Mashup: NAB 2015 Broadcast Minds

Posted by Bill Knowland Apr 27, 2015

Each year at NAB, NewTek presents Broadcast Minds, a panel discussion consisting of disruptive producers that are changing the definition of what it means to be a broadcaster. Here are their thoughts on Internet broadcasting trends.

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San Leandro movers & MAKERS: Legacy of Mayor Stephen Cassidy

Posted by Bill Knowland Dec 18, 2014

Starting in January, 2015 San Leandro will be under the helm of Mayor Pauline Cutter. This is a great time to reflect on the legacy of Mayor Stephen Cassidy, who concludes his term at the end of December.

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Using Motion Capture in Video Production

Posted by Bill Knowland Nov 19, 2014

Zimmy, a buoyant 16 year-old youth from the group Turf Feinz does his street dance in a jump suit lined with LED markers. A PhaseSpace motion capture system acquires Zimmy’s street dance movements which are mapped to a virtual Zimmy.

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