Cydne Stewart

Recent Posts

Thought Hive: Video Marketing Campaigns in 2017

Posted by Cydne Stewart May 15, 2017 6:00:00 AM

Marketers from around the country dubbed 2017 "the year video takes over marketing" because of how well it caught on with the masses and of course its effectiveness.

But, how can you get started if you haven’t thus far? Learn how you can incorporate video into your marketing mix? That is just what we will cover in this edition of the In-Sites Thought Hive.

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FAQ Friday: Inbound Marketing Campaign in 2017

Posted by Cydne Stewart May 12, 2017 6:00:00 AM

As you develop a strategy and a process to manage your inbound marketing campaigns in 2017, questions concerning marketing automation and email marketing may arise. We have gathered a few of the most pressing questions surrounding marketing automation and email marketing and brought the answers to you below.
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Thought Hive: "Must Have" Technical Elements of a Successful Website

Posted by Cydne Stewart May 1, 2017 6:00:00 AM

Your website is an exceptional place to match your brand messaging to the needs of your different buyer personas and website visitors. As a result, you will have a better-performing, longer-standing, and more productive community building machine. Let's take a look at the "must have" technical elements of a successful website.

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Thought Hive: Become a Thought Leader with Streaming Online Video

Posted by Cydne Stewart Apr 24, 2017 6:00:00 AM

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise.

Thought leadership marketing doesn’t need to just be a series of webinars, white papers and written blogs. Imagine web video as a hybrid of a magazine and a TV show, but distributed over the Internet. With that said, why wouldn’t you have your own web video network?

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The Challenges of Inbound Marketing in 2017

Posted by Cydne Stewart Feb 15, 2017 6:00:00 AM

It’s no secret that marketing has changed drastically over the past decade. Ten years ago, you could invest in a few adsonline and print, send out a monthly newsletter—online or print, and often just pick up the phone to make a few cold calls each day to achieve marketing success.

Fast forward to 2017—Inbound Marketing—things are a bit more complex, purchasing decisions are made with emotion and a mobile device, product knowledge is self-served via Google, and of course you have heard it a million times, content is king in this digital age.

But, for marketers to develop a successful marketing strategy they must stay focused on a content distribution strategy (one that provides continuous lead generation, contact, and sales conversions). They must rely heavily on cutting edge content and innovative concepts and hope for virality. All while maintaining a consistent publishing schedule and engaging social communities across the web, among other things.’s tiring just thinking about all of it.

Which is why I have gathered a list of best practices to keep at the forefront of your daily activity. My hope is to keep you focused on what matters, help you establish priorities for your business (because each one is a little different) and hopefully provide a little peace of mind along the way.

Let’s jump in…

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FAQ Friday: 10 Questions to Consider During Your Website Redesign

Posted by Cydne Stewart Feb 10, 2017 6:00:00 AM

So, your company has decided it’s time for a new website. You know there are a lot of things that need to be done in order to make it to a successful launch, but you don't know where to start. Because your website is the digital face of your business it is important to clarify as many details as possible prior to jumping into the website redesign process.

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5 Examples of Excellent Thought Leadership Content

Posted by Cydne Stewart Aug 31, 2016 6:00:00 AM

Being a thought leader may seem intimidating, but it doesn’t have to be. Big names & small startups, no matter where you find yourself in your Thought leadership journey, we’re providing you with 5 pro tips and other real life examples to jumpstart your journey to crafting excellent thought leadership content.

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Advertising vs. Marketing Your Startup: The Battle of ROI

Posted by Cydne Stewart Jun 29, 2016 6:00:00 AM

If you own (or work for) a startup, you undoubtedly know how heavily ROI factors into the decision-making process especially when it comes to weighing the options of advertising vs marketing your startup. When you are trying to make a major impact on a tight startup budget, you need to know that your investments will be fruitful and worthwhile. Not only that, you might not have the time and resources to feel like you’ve fully explored and researched all your options.

Well, fear not! We’ve done the heavy lifting for you. In today’s blog, discover insights about and comparisons of content marketing versus paid advertising. So if you’re in need of effective budgeting between paid advertising and content marketing, then read on, brave startup soldier! Read on!

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How to Video Marketing: Tips for Startups

Posted by Cydne Stewart Jun 14, 2016 6:00:00 AM

Has your company embraced the changing times? Have you decided to jump into video marketing head first, but feel stuck, confused, or misled? Introducing a new element to your marketing mix, product branding, or business marketing strategy can really put a jam in your well oiled lead generation machine. However, it does not have to default to chaos. In today’s article, get ready for your how to video marketing introduction.


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FAQ Friday: Creating a User Experience in 2016

Posted by Cydne Stewart Jun 3, 2016 6:00:00 AM

In this edition of FAQ Friday, we will discuss how to create a user experience, why it is relevant to your business, and the many benefits of providing a pleasant user experience in 2016.

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