Cydne Stewart

Recent Posts

How Tech Startups Improve Local SEO

Posted by Cydne Stewart May 31, 2016 6:00:00 AM

Google recently released a report informing marketers, SEO specialists, and business owners alike that 20% of searches on its properties have local intent, a figure that doubles to 40% for mobile search. Implementing local search optimization is an important component of your web site development—particularly for startups.

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Thought Hive: Balancing UX and SEO

Posted by Cydne Stewart May 30, 2016 6:00:00 AM

 

Most modern marketers might feel a bit unsettled when we are creating a web page based solely on user experience—placing SEO second to value, usability, adaptability, desirability. Not to mention all of the other important elements of an exceptional user experience.

How could we just brush off the mechanics of ranking high on a search engine when there are keywords stuffed and scattered everywhere?

The good news is, now more than ever, Google and the engineers behind the algorithm want nothing more than high-quality content developed with the user in mind.

Let’s format, strategize, and conquer both at the same time. Let’s create a better experience all around. Here are a few thought leaders who have chimed in about the balance between user experience and SEO — even Google.

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Adding Value to Your Email Marketing Campaign Strategy for Startups

Posted by Cydne Stewart May 18, 2016 6:00:00 AM

It is no secret that email marketing is one of the most powerful tools available to marketers. For the majority of marketers or business owners, the question is not what can you do with email, but rather how can you take this channel to the next level. Right?

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How to Use Marketing Management Analytics to Enhance Overall Business Success

Posted by Cydne Stewart May 10, 2016 6:00:00 AM

Knowing how a website or site page is performing is crucial to the success of any business. Sometimes businesses hire others to stay informed and sometimes they build an in-house team. No matter who does the performance montoring it should be monitored and progress should be noted. In other words, if you don't know how your website is performing you may not be fully aware of how your business is performing. There are many ways you can track page performance and plan your content marketing SEO strategy.

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Provide A Better User Experience with Interactive Images

Posted by Cydne Stewart Apr 27, 2016 6:00:00 AM

Years ago, the ability to type words on a sheet of paper, and even, words on a digital document used to bring the wow factor. Nowadays, businesses are using interactive design to create interactive content to share and awe their audiences.

However, interactive design does not have to be limited to interactive video. In fact, 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Let's take a look at some examples based on informational, entertaining and educational content in order for you to create an unforgettable, engaging user experience for your audience.

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FAQ Friday: Inbound Marketing Best Practices 2016

Posted by Cydne Stewart Apr 22, 2016 6:00:00 AM

We are going to provide the answers to your inbound marketing questions based on the attract and convert stages in the inbound methodology as well as their respective best practices. Let’s begin!

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Tips for Your Next Successful Inbound Marketing Campaign

Posted by Cydne Stewart Apr 19, 2016 6:00:00 AM

Are you utilizing the most efficient content distribution methods for your inbound marketing campaign strategy?

Chances are, you might be passing up a few key elements that could assist in driving highly qualified traffic to your business blog and company website. To ensure your efforts are not tossing lead generation opportunities aside, we have compiled a list of reminders for you to use in your next successful inbound marketing campaign strategy development process.

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FAQ Friday: Lead Nurturing Q&A with Sales and Marketing

Posted by Cydne Stewart Apr 15, 2016 6:00:00 AM

For most companies it goes without saying—lead nurturing is a must in the digital space. With all of the devices and distractions interrupting every waking moment of our lives, it is important to have an open line of communication between your marketing and sales departments. If your marketing department is creating lackluster content or content that is not leveraged by sales team—communication waves may close up, pushing your hot leads right on over to the competition's sales funnel.

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Lead Nurturing Best Practices for a Unique User Experience

Posted by Cydne Stewart Apr 13, 2016 6:00:00 AM

 

By now, any marketing manager, business owner, or content creator should know how important lead nurturing is to the success of a company. But why?

From a content development perspective, there are trends you can follow, topics you can present, and informative ways to develop thought leadership with your lead nurturing campaigns.

The lead nurturing campaign element of your inbound marketing campaign should be very well planned, monitored and tracked. There should be a unique formula for each product, service or business focus. – However, it is up to your analytics tracking and A/B testing to perfect the process.

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FAQ Friday: Social Media Management

Posted by Cydne Stewart Apr 8, 2016 6:00:00 AM

Exploring ways for your brand to stand out on social media can feel like you have fallen into a time warp, but it doesnt have to be like that. Knowing and understanding how social media can work for your business is half of the battle. In this week's edition of FAQ Friday, we will discuss how social media management maybe a great fit for your company.

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