Jessica Jones

Recent Posts

Thought Hive: How To Start Creating A Marketing Template For 2017

Posted by Jessica Jones Dec 26, 2016

A marketing strategy template is a living document that acts a reference point when executing your marketing campaigns. And because having a strong marketing strategy is vital to your brand, in today’s Thought Hive, we’re providing you with a list of questions, tips, and resources to consider as you start to create your marketing strategy template for the new year.

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FAQ Friday: How To Get The Most Out Of Your Marketing Keywords

Posted by Jessica Jones Dec 23, 2016

Trying to engage with your ideal audience but feel like you’re coming up short? Well it may have something to do with your keywords. In today’s FAQ Friday, grab your keyword list and learn how to make the most out of it with the following solutions for effective keyword planning.

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Thought Hive: Exploring Effective Inbound Marketing Trends from 2016

Posted by Jessica Jones Dec 19, 2016

From social media to video, the marketing world has definitely gotten a lot more exciting. In today’s Thought Hive, explore some of the most effective inbound marketing trends from 2016 in order to get your marketing strategy ready for the new year.

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FAQ Friday: Common Questions to Ask about Your Video Marketing Campaign

Posted by Jessica Jones Dec 16, 2016

Incorporating video in your marketing strategy may seem difficult especially when you feel like everyone’s asking the same questions. In today’s FAQ Friday, we’re providing solutions to the most common questions in order to help you plan your inbound video marketing campaign.

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Thought Hive: Online Video Trends to Boost Your Video Marketing Plan

Posted by Jessica Jones Dec 12, 2016

Social video, mobile responsiveness, and more are just a few online trends worth dissecting when it comes to forming an online video marketing plan. In today’s Thought Hive, grab some key tips from the latest online video trends and how you can apply them to help you grow your presence online.

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FAQ Friday: What is a Lead Generating Website?

Posted by Jessica Jones Dec 9, 2016

You’re not online 24/7 and neither is your team. However, your website is. But is your website generating leads even when you’re not online? In today’s FAQ Friday, let’s review some lead generation ideas especially when it comes to transforming your website into a lead generating one.

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Thought Hive: Small Business Advertising Ideas using Website Redesign

Posted by Jessica Jones Dec 5, 2016

As a small business, you may be working with a limited budget. But, what if you could save money just by continuously investing in your top salesperson?

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The Many Benefits of Video Marketing in Modern Mobile Design

Posted by Jessica Jones Nov 30, 2016

What do you use your mobile device for?

Maybe if it’s a smartphone, you use it for phone calls, messaging, and email. If it’s a tablet, maybe you use it for notation and other business related needs.

But out of those needs and more, you’re mostly using your mobile device to be entertained. And what’s more entertaining than watching your favorite web series on your way to work.

In today’s In-Sites, let’s explore the many benefits of video marketing, and more specifically, mobile video marketing and how it applies to modern mobile design

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Thought Hive: Stop Your Fear of Video using These Video Marketing Tips

Posted by Jessica Jones Nov 21, 2016

Are you a person that feels that video is not for your business? If so, do these reasons sound familiar to you:

  • I don’t have the resources i.e. money, DSLR camera, editing software, and especially actors.
  • I don’t have the time.
  • If our business did use video, I don’t know what type of video would engage our audience the most.

These are very valid reasons especially if you’ve currently experiencing all three at the same time. Or maybe these reasons are just fears keeping you from creating in the first place.

With the availability of video literally everywhere from Facebook Live to Snapchat, anyone can make video. In fact, you can minimize the resources you need to engage with your audience visually instead of solely depending on written form content.

In today’s marketing world, you can’t be afraid to try new things especially when those new trends are where your potential customers are. That’s why in today’s Thought Hive, we’re providing you with three video marketing tips plus additional visual resources, i.e., videos, to help you start making videos and creating visual conversations with your audience.

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FAQ Friday: Achieve Marketing Success with an Inbound Marketing Agency

Posted by Jessica Jones Nov 18, 2016

The marketing world is changing, and because of that, it’s understandable if you don’t have the team to help you catch up with it all. But at the same time, that doesn’t mean your business should fall by the wayside. In today’s FAQ Friday, we’re providing you with some resources on what it looks like to work with an inbound marketing agency.

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Inbound Marketing Best Practices from HubSpot's Inbound 2016

Posted by Jessica Jones Nov 16, 2016

In 2016, there’s no excuse for still using outbound marketing tactics like cold calling for example. In fact, it’s time to get more social and more involved with your customers now than ever before. Especially with platforms like Yelp, Twitter and Facebook, your customers heavily influence what your potential leads and customers think about you before you even make contact with them.

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Thought Hive: These 3 Hats Are Required within Your Lead Nurturing

Posted by Jessica Jones Nov 14, 2016

The inbound methodology has four stages: Attract, Convert, Close and Delight or attracting visitors into becoming leads, closing the sale and delighting them even after they become customers. Now closing the sale may sound like the most attractive to you, but it’s not necessarily the case for your audience. In fact, you may have qualified leads right now, but 50% of those leads are still not yet ready to buy from you.

That’s why understanding the main purpose of the close stage is so important. Its main purpose is not just the sale, but what you and your team need to focus on in order to determine and solve why your lead is not ready to purchase from you.

This is where lead nurturing comes in. Lead nurturing is providing those solutions to specific pain points that your leads have. In today’s Thought Hive, we’re going through the top three hats your lead nurturing needs when it comes to sales readiness especially through email marketing and marketing automation.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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