Are you a person that feels that video is not for your business? If so, do these reasons sound familiar to you:
- I don’t have the resources i.e. money, DSLR camera, editing software, and especially actors.
- I don’t have the time.
- If our business did use video, I don’t know what type of video would engage our audience the most.
These are very valid reasons especially if you’ve currently experiencing all three at the same time. Or maybe these reasons are just fears keeping you from creating in the first place.
With the availability of video literally everywhere from Facebook Live to Snapchat, anyone can make video. In fact, you can minimize the resources you need to engage with your audience visually instead of solely depending on written form content.
In today’s marketing world, you can’t be afraid to try new things especially when those new trends are where your potential customers are. That’s why in today’s Thought Hive, we’re providing you with three video marketing tips plus additional visual resources, i.e., videos, to help you start making videos and creating visual conversations with your audience.