Jessica Jones

Recent Posts

Thought Hive: Tips to Engage Your Audience Using White Hat Marketing

Posted by Jessica Jones Oct 24, 2016 6:00:00 AM

Inbound marketing is a way to attract, convert, close, and delight customers into your brand’s most valuable word of mouth marketers. It is designed around the idea of attracting new customers while cultivating a relationship with your current audience in a way that provides value, thought leadership, and insight into their needs and motivations. And using white hat marketing in particular, can definitely help with that.

White hat marketing is all about creating optimization strategies that focus solely on your audience first before the search engine. Because, let’s be honest in order for search engines to work you still need users to use them. In today’s Thought Hive, let’s return our focus back to our human users and explore some industry tips and insight on how white hat marketing can help organically engage and grow your audience.

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FAQ Friday: Tips on using Interactive Marketing for Beginners

Posted by Jessica Jones Oct 21, 2016 6:00:00 AM

With so many different types of marketing out there, taking the time to learn just one more just might push you over the edge. However with interactive marketing, it’s just expansion on the tools you already have. In today’s FAQ Friday, let’s review a few key questions and tips to help you engage with your audience especially if you’re a beginner to interactive marketing.

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5 Community Engagement Strategies using Interactive Marketing

Posted by Jessica Jones Oct 19, 2016 6:00:00 AM

With more than over a billion websites published on the Internet, it is more difficult than ever to get your business noticed on social media by the people who have a need for you and your brand.

Passively creating interesting content is no longer enough to grab and hold your potential customers' attention. While informative and relevant content is still a good starting point, what if you paired your stellar content with interactive images and design? Giving your web marketing the vitality it needs to attract new customers.

In today’s In-Sites, let’s look into 5 strategies to creating community engagement around your brand using interactive marketing solutions.

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Thought Hive: Strengthen Your Engagement Strategy with Interactivity

Posted by Jessica Jones Oct 17, 2016 6:00:00 AM

The answer is rather simple. If you set out to create a first-class user experience, you’re building a strategy that attracts, converts, and delights your audience. The best way to approach this challenge is to approach it from the inside out. In today’s thought hive, strengthen your engagement strategy by exploring the following tips on how to create dynamic and interactive content that directly addresses your community.

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FAQ Friday: 4 Key Marketing Tips using the Inbound Methodology

Posted by Jessica Jones Oct 14, 2016 6:00:00 AM

Marketing is always changing, constantly evolving and innovating new ways to attract customers. In today’s FAQ Friday, let’s take a moment to look back at the inbound methodology and four key marketing tips to effectively use inbound for your business.

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Create 9 Customer Retention Strategies using the Inbound Methodology

Posted by Jessica Jones Oct 12, 2016 6:00:00 AM

Goal-focused, customer-driven marketing is gaining momentum across many industries. As customer acquisition costs continue to rise with traditional forms of marketing, customer retention is more valuable now than ever before. According to our partners at HubSpot, inbound marketing is the best way to turn strangers into customers, and most importantly, from customers to your brand promoters. So, how does inbound marketing help increase your customer retention rate? Let’s take this time today to discuss some strategies for your business.

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Thought Hive: Attracting Customers with the Inbound Methodology

Posted by Jessica Jones Oct 10, 2016 6:00:00 AM

All marketing strategies have some version of an attract phase, but the way Inbound marketing works is a bit different. Let’s see how the inbound methodology utilizes the attract phase to generate highly qualified leads.

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FAQ Friday: Choosing the Right Keywords for Effective Keyword Planning

Posted by Jessica Jones Oct 7, 2016 6:00:00 AM

Your keyword strategy is one of the most important tasks for your business, because it helps generate awareness to your brand all through the power of SEO. Learn how to create and choose the right keywords from your audience and how to transform it into an effective keyword list in today’s FAQ Friday.

 

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How Much Does HubSpot Cost: The Cost of the Inbound Methodology

Posted by Jessica Jones Oct 5, 2016 6:00:00 AM

If you are in search of the truth behind the cost of inbound marketing and getting started with HubSpot, look no further. There are numerous ways the cost of inbound can analyzed, and many factors you should keep in mind when calculating your return on investment. Some of the variables include overall business goals, the time needed for HubSpot’s content marketing integration, and the amount of manpower required to create and distribute the content necessary to manage a successful brand using inbound marketing.

Although it may seem like a lot, the inbound marketing methodology—and the brands using it—are at the top of their marketing game. This is particularly the case when speaking to lead generation, return on investment, and brand recognition. Doesn’t that sound awesome? So, the real question may be: what will it cost your business if you are not using inbound marketing?

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Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016 6:00:00 AM

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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