Jessica Jones

Recent Posts

Create 9 Customer Retention Strategies using the Inbound Methodology

Goal-focused, customer-driven marketing is gaining momentum across many industries. As customer...


Thought Hive: Attracting Customers with the Inbound Methodology

All marketing strategies have some version of an attract phase, but the way Inbound marketing...


FAQ Friday: Choosing the Right Keywords for Effective Keyword Planning

Your keyword strategy is one of the most important tasks for your business, because it helps...


How Much Does HubSpot Cost: The Cost of the Inbound Methodology

If you are in search of the truth behind the cost of inbound marketing and getting started with...


Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the...


FAQ Friday: How Do You Measure Success with Social Marketing Metrics

Most everyone in the business world has heard that social media is the place to be. Since crowds...


8 Measures of Effectiveness within a B2B Email Marketing Strategy

Email newsletters are great for keeping everyone on your email list up-to-date on the latest...


Thought Hive: What is Consumer Behavior and Digital Analytics?

Discovering consumer behavioral patterns within your company is vital to forming any effective...


FAQ Friday: The Difference between Marketing and Advertising Ideas

There seems to be a common misconception between marketing and advertising. That if you use one,...


Building a Brand? Use These 3 Small Business Advertising Ideas

Building a brand takes hard work. From creating your brand’s tone and style to establishing a...


Thought Hive: Marketing vs. Advertising — What Works to Build a Brand

Does brand recognition only come to companies with money to spare? Do you have to have your skin...


FAQ Friday: Your Questions about the Website Redesign Process Answered

It may have been the case in the past that simply having an online presence was enough to give...

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