Jessica Jones

Recent Posts

Thought Hive: The Beginner's Overview to HubSpot's Inbound Methodology

Posted by Jessica Jones Oct 3, 2016

Inbound marketing is unlike traditional, outbound marketing. It’s all about bringing the customer to your brand by addressing their needs through the four necessary stages of the buyer’s journey, i.e., attract, convert, close, and delight. And if you’ve heard of inbound marketing, chances are you’ve heard about HubSpot.

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FAQ Friday: How Do You Measure Success with Social Marketing Metrics

Posted by Jessica Jones Sep 30, 2016

Most everyone in the business world has heard that social media is the place to be. Since crowds of marketing professionals and agencies alike are pounding the metaphorical social pavement, it can become a bit muddied with poorly-developed strategy and content.

In order to properly develop a winning social media strategy, you should understand the ways in which your business, product, or service can best build a social community using social market analytics to study what, when, how, why, and where your brand should show up and engage with your audience.

In today’s FAQ Friday, we’ve got the answers to your social media questions on how to measure success within the current social landscape for your business.

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8 Measures of Effectiveness within a B2B Email Marketing Strategy

Posted by Jessica Jones Sep 28, 2016

Email newsletters are great for keeping everyone on your email list up-to-date on the latest news and promotions. However, there is one catch. You want to make sure that you are creating effective email marketing campaigns that nurture and convert your leads into repeat customers. With that said, let’s explore three measures that your email marketing strategy needs in order to be effective for both your business and your audience.

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Thought Hive: What is Consumer Behavior and Digital Analytics?

Posted by Jessica Jones Sep 26, 2016

Discovering consumer behavioral patterns within your company is vital to forming any effective marketing or sales strategy. Without understanding the behaviors of your customers, how can you hope to have any successful marketing campaigns or lead conversions? In today’s Thought Hive, it’s time to focus on the numbers and how you can use consumer behavior studies and digital analytics to create successfully targeted messages for your audience.


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FAQ Friday: The Difference between Marketing and Advertising Ideas

Posted by Jessica Jones Sep 23, 2016

There seems to be a common misconception between marketing and advertising. That if you use one, you cannot use the other or rather the other may affect your audience in a negative way. In today’s FAQ Friday, explore the difference and convergence of marketing and advertising ideas through the lens of video.

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Building a Brand? Use These 3 Small Business Advertising Ideas

Posted by Jessica Jones Sep 21, 2016

Building a brand takes hard work. From creating your brand’s tone and style to establishing a website with your products and services, each building block affects your brand’s overall message. Yet, in regards to advertising, creating effective ads is even harder these days—making it harder for you to cut through the noise of the big brands in order to find your audience.

Well, what if I said that just like LEGOS you can have fun building your brand while cutting through the noise all at the same time. In today’s In-Sites, we’re providing you with 3 small business advertising ideas to help you have fun as you build your brand from the ground up.

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Thought Hive: Marketing vs. Advertising — What Works to Build a Brand

Posted by Jessica Jones Sep 19, 2016

Does brand recognition only come to companies with money to spare? Do you have to have your skin in the game to have a chance at cultivating brand awareness? Can you establish the brand recognition everyone wants but only few receive? Is your marketing budget, or lack of one, holding you back from success?

If these questions run through your brain all the time, you are not alone. Fighting the changing of times, technology, and trends is a constant struggle for most marketing managers and business owners. In today’s In-Sites, let’s discuss the feud between marketing and advertising and where their convergence is the most beneficial for building your brand.

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FAQ Friday: Your Questions about the Website Redesign Process Answered

Posted by Jessica Jones Sep 16, 2016

It may have been the case in the past that simply having an online presence was enough to give you a fair shot against your competitors. Now, that couldn’t be further from the truth. Now that everything is web-centric, you can’t expect a sub-par website to do you any service at all. If your site isn’t getting the traffic you want, has an outdated look, or supports outdated or obsolete technology (we’re looking at you, Flash), it may be time for a website redesign. If you’re wondering where to start, you’re not alone. Be prepared for your next website redesign with the help of today’s Q&A.

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Refresh Your Brand Messaging with a Dynamic Website Content Audit

Posted by Jessica Jones Sep 14, 2016

The underlying purpose of a content audit is not to go through your existing content like your mom going through your Facebook photos. Rather, a content audit is used as a starting point for refreshing your content development strategy, website redesign, content strategy and much more. In today’s In-Sites, explore how to refresh your brand message by updating your website with a dynamic content audit.

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Thought Hive: Create Beyond Your Website with a Dynamic Content Marketing Plan

Posted by Jessica Jones Sep 12, 2016

If you are having a problem with your current marketing plan, explore the following tips on how to freshen up your content marketing plan that goes above and beyond your website.

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