Jessica Jones

Recent Posts

FAQ Friday: Crafting a Thought Leadership Strategy

Posted by Jessica Jones Sep 2, 2016 6:00:00 AM

Crafting thought leadership is like making a pizza. If you need crust, sauce, and cheese to make a basic pizza, you need experience, current industry knowledge, and content to craft your thought leadership strategy. In today’s In-Sites, we’re giving out answers to your questions about thought leadership and how you can use these answers to help you craft a thought leadership strategy that is successful within your industry.

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Thought Hive: Becoming a Thought Leader in the Technology Space

Posted by Jessica Jones Aug 29, 2016 6:00:00 AM

You may have heard many people and blogs talk about thought leadership—using this tool to attract and engage people to your brand. But what does it really mean to become a thought leader? And more importantly, what does it mean to be a thought leader in the tech industry? With so many innovative minds out there, how can you make your company stand out? But guess what?

You don’t have to worry about these factors especially when it comes to comparing yourself with other companies in your industry. In fact, the greatest thing about thought leadership is its ability to allow you to just be yourself—standing up for your brand’s message and standing out by creating content that nurtures and engages your audience. In today’s Thought Hive, we’ve curated informative quotes, and statistics as well as created tips and click-to-tweets to get you pumped and ready to start becoming a thought leader in your industry and more specifically in the technology space.

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FAQ Friday: Search Engine Optimization - The Art of Mastering SEO

Posted by Jessica Jones Aug 26, 2016 6:00:00 AM

In Google’s own words, their mission is to “organize the world’s information and make it universally accessible and useful.” Although this is a fairly straightforward mission, the process by which this is executed is a bit more complicated, and can affect your site—and its search ranking—positively or negatively. Well, we’re taking out the guesswork when it comes to search engine optimization in order to make you the master of your SEO in today’s FAQ Friday.

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SEO Best Practices for Successful Video Distribution

Posted by Jessica Jones Aug 24, 2016 6:00:00 AM

If you don’t know by now, video is a great way to boost your marketing efforts. From YouTube to Facebook video, there’s plenty of ways from plenty of people who can confirm this as fact. Yet, can you believe there’s something even more valuable? There is and it’s a strong SEO strategy behind your video marketing strategy. Because what’s the point of making your video and people can't watch it?

Create an awesome video they’re sure to love and then get your SEO in order. Learn how to help your audience find your content online with the following SEO best practices for a successful video distribution process.

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Thought Hive: Mastering Your On Page SEO with Content Optimization

Posted by Jessica Jones Aug 22, 2016 6:00:00 AM

Diving into the world of search engine optimization or SEO can seem a bit daunting and time consuming task for any business owner especially when it comes to choosing the best SEO strategy that works specifically for your business. With on page SEO, the goal is to get the most eyes on your content as possible by making sure that your webpages are optimized efficiently in order to rank higher and provide more relevant traffic to your website and business. And with the numerous ways you can optimize your website, it’s even harder to map out your strategy in full detail especially during moments when you and your team are pressed for time.

Therefore, with content optimization, you can focus in on major hotspots in order to use your time wisely while building SEO traffic to your brand. Because, content creation is more of a marathon than a sprint. And generally the options vary according to the content you are looking to optimize, your plans for future content, and who your content is intended to reach. With that said, here are some great content optimization tips from the industry's top thought leaders in order to help you start mastering your on page SEO for your business.

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FAQ Friday: Mastering Social Media Space in Your Industry

Posted by Jessica Jones Aug 19, 2016 6:00:00 AM

It’s been over 10 years since social media first graced the world with its presence. Marketers and business owners alike have battled long and hard to develop social media insights to better navigate the world of social engagement.

Building community, extending organic reach, creating a holistic brand, scheduling, time management—all of these are issues at the top of social media marketers’ minds.

With that being said, let’s breakdown the social media landscape with tips from the following thought leaders so that you can master the social media space in your industry.

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Key Takeaways So Far from 2016 Social Media Statistics and Benchmarks

Posted by Jessica Jones Aug 18, 2016 6:00:00 AM

There is no denying the evergreen importance of social media. It hasn’t graced us with its presence for long but has made an astronomical impact on the way we do business today. According to recent studies:

Yet as staggering as these statistics are, they don’t tell the whole story. In fact, read on for more social media statistics and use these key takeaways for your business as well as for your colleagues in order to share these quick nuggets of information.


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11 Insider Scoop Tips for Successful Social Media Marketing in 2016

Posted by Jessica Jones Aug 17, 2016 6:00:00 AM

Although social media has only been around for about ten years, it has made a HUGE impact on the marketing world. From inbound marketing to content marketing, using social media is impacting better content distribution, community building, and nurtured community engagement.

But you may be asking yourself, what do I need to know specifically about social media in 2016 that will help my online presence? How can I build a socially engaged community with today’s audiences especially with all the innumerable amounts of social platforms out there? And do my x amount of followers, likes, shares, and other engagement analytics really matter towards my overall marketing goals?

As a marketing manager or business owner, it is your job to develop a highly-engaged community, which are the center of your content marketing and inbound marketing efforts. But with all that noise on social media, how can you feel the noise, take it lessons and use it for your own marketing strategy? Well, in today’s blog, we’re giving you the inside scoop on how to have a successful social media marketing strategy for your business in 2016.


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7 Benefits of Personalized Website Content and a Dynamic Website

Posted by Jessica Jones Aug 9, 2016 6:00:00 AM

Personalization has come to the forefront of most marketing experiences. Businesses are benefiting from incorporating smart content into their marketing strategies more and more each day. However, jumping off the deep end into smart content without proper preparation can leave you with a lot of explaining with your audience. In fact, put them in the conversation and in every avenue of your brand with these seven benefits to using personalized website content for a dynamic website and an overall engaging user experience.

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FAQ Friday: Video Marketing in 2016

Posted by Jessica Jones Aug 5, 2016 6:00:00 AM

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, we’re answering some of your most burning video marketing questions and breaking it down for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  


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