Although social media has only been around for about ten years, it has made a HUGE impact on the marketing world. From inbound marketing to content marketing, using social media is impacting better content distribution, community building, and nurtured community engagement.
But you may be asking yourself, what do I need to know specifically about social media in 2016 that will help my online presence? How can I build a socially engaged community with today’s audiences especially with all the innumerable amounts of social platforms out there? And do my x amount of followers, likes, shares, and other engagement analytics really matter towards my overall marketing goals?
As a marketing manager or business owner, it is your job to develop a highly-engaged community, which are the center of your content marketing and inbound marketing efforts. But with all that noise on social media, how can you feel the noise, take it lessons and use it for your own marketing strategy? Well, in today’s blog, we’re giving you the inside scoop on how to have a successful social media marketing strategy for your business in 2016.