Mathilde Heinemann

Recent Posts

FAQ Friday: Inbound vs. Outbound Sales

Posted by Mathilde Heinemann Oct 30, 2015

If you’re a marketer, you probably already know a bit about inbound. But the sales process for inbound vs. outbound is not necessarily as widely known. Both methodologies share a common goal, but that’s where the similarities end. We’ll explore the differences, benefits, and pitfalls of the sales process in each methodology, and we will also give you tips for how best to manage the inbound sales process.

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FAQ Friday: Improving User Experience Research

Posted by Mathilde Heinemann Oct 23, 2015

It has taken a while, but user experience has become a vital part of the success of businesses of all sizes in every industry. Having an enjoyable digital experience to provide for website visitors is crucial. There are a lot of moving parts, and some research and strategy may require you to roll up your sleeves and get down to work. Let’s clarify some of the ways you can improve the user experience research process and better your business website.

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FAQ Friday: Successful Inbound Video Marketing

Posted by Mathilde Heinemann Oct 2, 2015

Starting out with inbound video marketing can seem daunting, but when you break it down into easily manageable pieces, it becomes a lot less scary. Lucky for you, this week we’re answering some of your most burning video marketing questions and breaking it down into those pieces for you. Need to know how to determine what will resonate best with your audience, how to prove ROI, or how to ensure your campaign will further your marketing and sales goals? Read on!  

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FAQ Friday: Using Encore Content on Twitter

Posted by Mathilde Heinemann Sep 25, 2015

If you haven’t heard of encore content, don’t worry - it’s just what it sounds like: content that you have originated but that was published previously. You may have heard it called ‘repurposed content’ or ‘legacy content’ as well. What’s the purpose of posting encore content? Well, the goal is the same as your other social posts, with the added benefit that it already exists, and all you need to get it out in front of your audience, is a little bit of strategizing, scheduling, and finessing.

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FAQ Friday: Developing Social Listening Strategy

Posted by Mathilde Heinemann Aug 14, 2015

We all have that friend that talks and talks, and doesn’t listen or add anything to the conversation. Blowing up your phone when something is going on in their life, but never answering when you have an important question. Why would you do the same with your marketing? Talking without listening is bad for everyonejust don’t do it. Instead, spend some time cultivating a good social listening strategy and be there for your customers when they need you.

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FAQ Friday: Buyer Personas

Posted by Mathilde Heinemann Jul 10, 2015

Good marketing starts from the beginning—you can’t market without a strategy, and you can’t form a strategy without knowing your audience. Buyer personas are the first step to getting to know your target market, and ultimately, getting your marketing strategy on track. But buyer persona profiles can be a bit overwhelming, for someone who has never created them from scratch before. Let us ease this process, and answer some of the most frequently asked questions about building buyer personas.

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