Nate Ruttan

Recent Posts

10 Advantages of an Inbound Website Redesign

Posted by Nate Ruttan May 3, 2017 6:00:00 AM

“I can’t prove ROI from my website.” “I don’t have the technical skills required for a complete site rehaul.” “We don’t have the budget to update our website, it’s already live so why change it?” Sound familiar? There are lots of common objections to redesigning a company website, but incorporating an Inbound marketing strategy into a website restructuring can pay immense dividends down the road. Here are 10 reasons why.

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How to Increase Sales Conversions with Video Marketing

Posted by Nate Ruttan Apr 26, 2017 6:00:00 AM

“Content is King.” You’ve heard this age-old marketing adage a thousand times. But of course, it still rings true. In fact, with a multitude of marketing channels and mobile accessibility from buyers, it matters now more than ever. Here’s how you can leverage video content to close more deals.

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Getting Started with Inbound Marketing

Posted by Nate Ruttan Apr 19, 2017 6:00:00 AM

Inbound marketing has been a disruptive force in the business world for years now. It is clearly not a fad, but here to stay. So, whether you are just hearing about inbound or finally deciding that it is right for your business, you are making the correct decision by creating an Inbound marketing strategy.

But how can you create something which you know little about? Worry not, we’ve got you covered.

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Mapping a Clear and Concise Buyer’s Journey on Your Website

Posted by Nate Ruttan Apr 12, 2017 6:00:00 AM

Think about the last time you purchased something. Was it an impulse buy? Did you break something and must replace it? Perhaps you were feeling generous and bought a gift for someone?

In the noisy world of eCommerce it can be difficult to filter out the meaningful moments which influence a person’s purchasing decision. The amalgamation of these moments is referred to as the buyer’s journey, and it is an immensely powerful business tool.

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Thought Hive: Start Your Social Selling Today

Posted by Nate Ruttan Apr 10, 2017 6:00:00 AM

In 2017, the world is more connected than ever. Social media has been completely ingrained in modern society and is here to stay...for personal and professional interactions.

On a personal level, social media lets us maintain community and sense of group identity, and keep in touch with people all over the world. On a business level, it provides an excellent opportunity to learn about the goals and pain points of prospective customers. Since your best-fit buyer personas are already out there posting their wants and needs online, why not engage with them on those very channels? It’s time your team begins to master the practice of social selling.

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Thought Hive: How to Use Your Website for Sales Enablement

Posted by Nate Ruttan Feb 20, 2017 6:00:00 AM

If you’ve had any exposure to the world of online marketing, you’ve probably (hopefully!) heard the phrase “Your website is your best salesperson.” On the surface, this is a very appropriate adage. The website runs 24/7, and in the e-commerce marketplace you simply must have this constant availability to be approached by potential customers. But upon further deliberation, website=sales is only part of the story. To truly incorporate your website into your sales process in the most effective way, you don’t just want the site to sell, you want it to enable your actual sales team to sell better as well.

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FAQ Friday: Questions About the Inbound Sales Process

Posted by Nate Ruttan Feb 17, 2017 6:00:00 AM

We all know that in the business world, recruiting and maintaining a talented team is critical for growth and long-term success. But it’s equally as important to equip these people with the tools necessary to excel at their jobs. Specifically, on the sales side, it's a common mistake for businesses to set goals for their team, and then leave them on their own to figure out how to get the goals accomplished.

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Thought Hive: Top Inbound Sales Tips for Your Startup Strategy

Posted by Nate Ruttan Feb 13, 2017 6:00:00 AM

For startups in all industries, creating a sales process is a crucial, yet daunting task. With all the commotion of a product launch, it can be easy to overlook just how you’re going to deliver the goods to your customers. But without a thoughtful and deliberate sales plan, it will be unnecessarily difficult to reach your target consumer. It’s important to take these things into account sooner than later, so to help you prepare for a successful year, we’ve put together 7 Inbound Tips Every Startup Salesperson Should Know.

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A Look at the HubSpot Inbound Methodology at Work in Sales

Posted by Nate Ruttan Jan 25, 2017 6:00:00 AM

The smartest business trend for 2017: Smarketing.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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