An agency partner is an invaluable asset for businesses around the country to tap into. Collaborating with an inbound marketing agency for your digital marketing and relying on an agency partner for, say, reputation management and deeper social media engagement is a surefire way to build your brand.
Pooling the expertise of an inbound marketing agency that handles traditional inbound marketing in-house services like search engine optimization, landing page development and email marketing campaigns while having the niche expertise of an agency partner guarantees that no stone is left unturned in the pursuit of higher brand visibility for business.
In fact, let’s see how you can build a successful brand with an inbound marketing agency.
Provides Current, In-Depth Marketing Knowledge
An inbound marketing agency hones its craft by focusing on only a couple of digital marketing services at a time. Some inbound marketing agencies focus almost exclusively on search engine optimization while others help their clients with a combination of video production and online graphic design.
Digital marketing is increasingly important in our hyper-connected world of forums, social media, customer reviews and online shopping. So utilizing essential services like search engine optimization, email marketing and marketing automation are all essential services if your business is like half of American businesses that spend between one-tenth and one-half of their overall marketing budget on digital marketing services.
Google only loves you when everyone else loves you first.—Wendy Piersall
Collaboration is Better
Staying connected with customers means building stronger ongoing relationships on social media, ensuring that your website is cross-compatible and responsive across mobile devices while rendering your online storefront mobile-friendly by implementing an ecommerce solution.
All of this might sound like a lot of work, and it is. But divvying up the work between an inbound marketing agency and an agency partner means that you can take advantage of every digital marketing service that your business needs to grow its brand.
Whether you need someone to orchestrate and manage an email marketing campaign or you need timely video optimization and search engine marketing, there's an agency partner out there with just the right expertise.
With that said, here’s just a sampling of the marketing tools you’ll find that most agency partners can offer companies of all sizes.
Brand Identity and Brand Strategy
Your business’ brand goes far beyond a logo. It must include the value it brings to your customers, the excellence of your customer service, and the attitude that infuses everything that your business puts out into the public sphere.
And even though logos, names, and taglines necessarily precede brand strategy, in that it would be difficult to market or strategize in the first place without these core items. However, developing a solid mission statement and corporate identity is an essential first step for your business to take in order to cultivate a successful brand from your employees to your audience.
Here is a brief look into three smart brand strategies that this business cultivated when creating their brand voice and strategy:
Social Media Management
Social media management uses sites like LinkedIn, Facebook and Twitter to frame a business’ brand in the best light possible. An agency partner that does social media management will most likely hire a social media manager as well as community manager to help your company create a brand that succeeds.
Despite both roles taking on a different approach to cheerleading your brand on social media, they both raise awareness online while playing up your business’ strengths and company culture to your audience, which is essentially the secret behind any successful 21st-century branding campaign.
In fact, take a look at how we were able to transform big brand social media campaigns to fit the needs for small business success in this In-Sites video:
Marketing Segmentation and Automation
Sometimes the biggest hurdle among companies is how to attract, convert and nurture leads into delighted customers. And mostly, it’s because of the way marketers address their audience.
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.—David Ogilvy
When a lead comes to your business for help, you can’t treat him or her as if they were they same person with the same problems. An agency partner will prevent your business from talking to your audience as if they were clones of each other with list segmentation and marketing automation.
List segmentation can help determine a lead’s specific behaviors and habits based on their interactions with you both on your website and off, i.e. their inbox or interactions on social media. By getting as knowledgeable as possible about your lead, you can send personalized messages through automated workflows to nurture your lead through the sales funnel and ultimately making them ready for the sale.
Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.—Mike Kuniavsky
If you’re need of help in building your brand towards marketing success, look to an inbound marketing agency partner—cultivating your brand for an audience that matters.
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