Build a Website to Enhance Product Marketing & the Buyer's Journey

Posted by Cydne Stewart Jan 20, 2016 8:00:00 AM

build-website-enhance-product-marketing-buyers-journey_1000x576.jpgAs every business person knows, a website is essential in order to fully corner the market for your goods and services. Even if it is a traditional brick and mortar business, it's becoming less-and-less possible for businesses to survive and thrive without a proper and actively managed website. 

Ultimately when you have a website, it's the key to unlocking your clients buying journey. You want your customer's buying bone to be tickled and you want to excite them about your company and your products.  

But how should your company go about this practice? Here are three things to enhance your product marketing when you are building-up or building-out your website.

This may seem like a rather glib or obvious addition to your list of ways to make your products stand out on your website, but dynamic content is one of those things which is too often overlooked. Part of this confusion may be from misunderstanding of the definition.

Dynamic content is content that changes based on a number of different gauges. Dynamic content will change based on where the viewer has come from and what the user is interested in seeing. Your site can be coded with HTML, video, audio, and animations, in order to really make your page responsive and add value to the individual viewing it. 

Of course, this isn't something which comes easily to the novice website creator. You are going to need a partner who can help you roll out your site content and one who can keep updating your page as technology changes.

So, how does one add "value" to something like the World Wide Web? How can your website become the de facto source for information within your industry? These are the questions you need to ask and answer when you are doing the backbone of your business investigation.  

If you already have a successful and thriving business then the answer to the question is already baked in. 

How does your business add value to your local economy? This can be the same way that your businesses web presence adds value to the larger Internet. If your business is new or still in the genesis stage, this is an important question to ask and answer.  

Even though it's impossible to create another first search engine or mobile phone there still have been so many great ancillary products and services to come along which augment these new industries. Even if your business is not in the newer technology field, so long as you have customers who come to you, your business still has some intrinsic value. The goal of a successful online marketing campaign is to help others who haven't discovered your business yet, and see the value in your product or service.

Another way for you to heighten your users online experience with your website is to turn on the light bulbs for your users in some way. By adding some deeper insight not only will your customers find value to your products, they will become more deeply engaged. This engagement will hopefully lead to a greater appreciation for your webpage and an increased appreciation for your brand. Take a look at Nike or McDonald's and discover what brand loyalty is all about. Sales drive business success, and sales are driven by in-touch, innovative, inbound marketing. When people have a guttural emotional connection to your brand, that kind of loyalty is hard to shake.

The end game of any type of online engagement with customers is to show off your brand and engage the buyer inside of us all. But if your website can also take your customers on some type of rewarding journey of discovery, then that's even greater.  

The ultimate goal is to find customers who don't just enjoy your product but who become marketing arms unto their own. If your online presence can become a brand identity unto its own which can then inform your loyal customers so that they can go out and point their friends to your company your sales can increase exponentially. But you are going to need to have a website that is adequately primed for this undertaking. 

If you don't know where to begin in this exercise, a partner like Direct Images Interactive can help. See how we can help you make the best website possible and shift the public's consciousness about your business all the while!

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Topics: Inbound Marketing

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