Celebrating Effective Thought Leadership Marketing: The Best from 2016

Posted by Jessica Jones Dec 28, 2016 6:00:00 AM

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As we get ready to close out 2016, let’s take some time to reflect on impactful trends that took over the marketing world this past year with the help of our top In-Sites blogs and videos.

It is time to stop waving your hands with an outbound approach to marketing and time to start creating quality content to attract customers to you.— Direct Images Interactive

Attract your audience to your brand with help of inbound and thought leadership marketing

The inbound marketing methodology is all about bringing people to your brand organically. And this concept is best exemplified when comes to content marketing and thought leadership marketing.

Content marketing is creating and distributing relevant content that addresses the pain points of your audience. Thought leadership marketing is providing value and knowledge to your audience by educating them through your content. For example, if you are a web design agency and your audience’s pain point is centered around the website redesign process, you can create an eBook, an infographic, a blog post, or even a live Q&A session on Periscope or Facebook Live to help them learn for themselves about this specific topic that pertains to their needs.

You can apply thought leadership throughout every piece of content you create. And the more thought leadership content you create, the more attractive your brand will be to your potential clients. For more information on how to adapt thought leadership into your marketing, check out the following resources below:

 
 
 
 
 
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Your website should have actionable tips, best practices and SEO keyword rankings set to the standards of today and created around your buyer personas—increasing your site visitors and boosting your digital presence in the process.— Direct Images Interactive

Convert your audience into customers using your website

Your website works around the clock for your business. And let’s be honest, you can’t expect your employees to even do that. Let alone on a consistent, daily basis.

However, is your web design creating an engaging user experience relevant enough for your website visitors to convert into leads?

Well, if you haven’t updated your website especially within the last two to three years, you may need a website redesign. Narrow down specific web pages that need a lot of TLC. Especially take some time to focus in on your landing pages and content offers. You want to make sure that the value you are offering your audience is enough for them to give you their personal information, i.e., name, email, phone number, etc.

Never assume that your visitors will automatically see your homepage. And just updating your homepage or even just uploading new blog posts and other content onto your website is not enough when it comes to keeping your website fresh and relevant for your website visitors. Remember that your website visitors will be accessing your website from different entryways. Some will be mainly interested in your blog. Some may come directly to your products and services page. This means that your website should be freshened up across the board through consistent website redesign.

For further assistance on how consistent website redesign can help convert visitors into leads, explore the following resources listed below:

 
 
 
 
 
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The cost of creative design, video production, and strategically developed content is always going to have a better return on investment than that of paid ads and traditional advertising.—Direct Images Interactive

Excite, entertain, and engage your audience to your brand with video

With more apps and social media platforms including video into their brand, i.e., LinkedIn, the power of video cannot be denied. You have TV networks creating their own video subscriptions like CBS and HBO. You can watch movies, TV shows, and even original web series with brands like Hulu, Amazon, and Netflix. And especially with YouTube and Facebook, they have both helped in increasing video content creation and video consumption as exemplified in the following statistics:

With that said, this is bandwagon you don’t want to pass up. Learn how to start engaging with your audience with the help of video marketing through the listed resources provided below:

 
 
 
 
 
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Practice makes progress. In order for you to be great at video, you have to practice video. Create a webinar. Create a live video Q&A. Create an explainer video. Just create in order to see how you can progress and grow from there.—Direct Images Interactive

This was just a glimpse into the top blogs and videos from our In-Sites series this year as well as highlighting on trends that impacted the 2016 marketing landscape. However as we close out 2016, feel free to share your favorite marketing topic or trend in the comments below, mention us @DirectImages on Twitter, or visit our In-Sites Thought Hive and get featured by providing your insight.

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In-Sites Thought Hive

  

Suggested Links

Thought Hive: Attracting Customers with the Inbound Methodology

Thought Hive: How to Become a Thought Leader

Thought Hive: Create Beyond Your Website with a Dynamic Content Marketing Plan

Thought Hive: Mastering Your On Page SEO with Content Optimization

Thought Hive: Building a Website with Interactive Marketing Solutions

Thought Hive: Online Video Trends to Boost Your Video Marketing Plan


Topics: Thought Leadership, Inbound Marketing

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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