Content Marketing Resources for Any Size Business

Posted by Cydne Stewart Jun 18, 2015

be-purposely-productive_1000x576

HubSpot Keyword Tool

This keyword tool is a great resource to have and if you are a partner or customer with HubSpot, it’s free. The value that the HubSpot Keyword tool brings to the table is unmatched by any keyword tool I have seen. There are many features and ways to discover meaty, organic keyword queries that will increase your return on investment and improve your content marketing efforts.

Hubspot Keyword Tool

Some of my favorite features of  the HubSpot Keyword tool are the competitor options. Not only can you see where you rank, you can view side-by-side how your competitors rank (or don’t rank) in comparison to your own rankings for particular queries.

The HubSpot keyword tool also provides average monthly search statistics, difficulty estimates (how difficult it would be to to rank for a particular term), you current ranking position, and cost per click (CPC). It also shows which campaigns your keywords are attached to, and how many website visits and contacts you have received from that particular query.

OneTab

This one is a Google Chrome extension that I use frequently throughout the day. If anyone knows how much memory Google Chrome uses in an average session, you may understand my dependency on this simple yet useful extension.

OneTab allows its users to simply click a button and all of the open tabs in the window are filed down to an easy-to-use hyperlinked outline of tabs, allowing you to recall any web page you visit by simply opening the one tab extension.

OneTab Google Chrome Plugin

OneTab makes it easy to track your open projects, pick up where you left off, find research you had to abandon, and stay on track with all of your content marketing projects.

BuzzSumo

BuzzSumo is an idea generation platform that makes it easy to find popular and quality content. This content search engine of sorts plays a big role in allowing an individual to see how articles and content topics are resonating with target communities. Buzzsumo

Whether I’m stuck for a blog topic, need reassurance that a topic is interesting, or, or am researching content offers and buyer personas, BuzzSumo is a frequently visited resource.

You may only need BuzzSumo to help create content topics, spur ideas, or validate your strategy; but you can also use it as a way to distribute content. Using BuzzSumo for its promotional benefits is a good idea for any company, product, or service struggling with content development, distribution, and community engagement.

Pinterest

Content marketing strategies must be well planned, researched, and developed with the community or customer in mind. It is important to have a clear and streamlined effort within your content production process. You can use Pinterest to gather and organize content references, and prioritize content topics on your own boards. You can also gauge the potential engagement of an original article topic by simply measuring the participation with a particular article or pin on Pinterest.

Pinterest

Pinterest has proven itself to be a productive way to search, gather, and organize content ideas.

Grammarly

Grammarly is a writing productivity platform used to improve writing skills, prevent embarrassment, and save you from a profusion of working files. The Grammarly platform has a very intuitive user interface and is established as the industry leading grammar and spell check tool.

There is a free version of the platform that is a bit more cumbersome but works just the same. Benefits for the premium version include sentence structure and writing style checks to improve your wording and vocabulary usage. It will also provide relevant corrections for specific types of documents.

Grammarly

Grammarly is a writing service that will quickly help you develop the skills necessary to become a successful content marketer.

Subscribe to our BLOG

Stay in touch & learn how to attract customers, become a thought leader, create effective marketing campaigns, & more.

  

6 Marketing Metrics Your Boss Actually Cares About

  

You might also be interested in:

Get Sh*t Done in Business Marketing: The Ultimate Glossary Part 3

Get Sh*t Done in Business Marketing: The Ultimate Glossary Part 2

Get Sh*t Done in Business Marketing: The Ultimate Glossary Part 1

 


Topics: Inbound Marketing

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

Learn more   How do you launch & measure a remarkable inbound marketing campaign? Get the tools you need.  Download tool kit.
Contact us  Share your challenges with us! We'll help you achieve your goals and ease your pain.  How can we help you?
Call us  Want quick answers to your problems?  What’s better than picking up  the phone and calling us?  510-613-8299 <>
New Call-to-action

Recent Blog Posts

In-Sites Video Series

IN-SITES LIVE! VIDEO