The marketing world is changing, and because of that, it’s understandable if you don’t have the team to help you catch up with it all. But at the same time, that doesn’t mean your business should fall by the wayside. In today’s FAQ Friday, we’re providing you with some resources on what it looks like to work with an inbound marketing agency.
Can an inbound agency help my business and I learn inbound?
Of course! When looking for an agency, it is imperative that you find one that is willing to teach you and your team about inbound marketing as well as how it applies specifically for your business.
One great way to see an agency’s teaching ability is through their content. Whether it’s through their blog or through posts on social media, becoming a thought leader through content should be transparent in their business practices.
Creating thought leadership content is all about the user—answering questions like, “How can answer their needs or what types of content does my audience enjoy?”. Look for agency that is answering these types of questions in their content while having meaningful and relevant conversations with their audience.
Inbound marketing success is built on dedication and collaboration. An agency needs to have a conversation with you about your wants and needs—providing solutions by formulating and implementing a winning strategy. Explore what thought leadership content looks like through the following articles below:
- Thought Hive: Becoming a Thought Leader in the Technology Space
- 5 Examples of Excellent Thought Leadership Content
- FAQ Friday: Crafting a Thought Leadership Strategy
- How Community Engagement and Brand Messaging Define Thought Leadership
- FAQ Friday: Thought Leadership in Your Social Media Marketing Strategy
What resources does an inbound marketing agency provide?
Pick an agency that meets your needs. An agency staff can include content writers, graphic designers, videographers, community managers, social media managers, content strategists, web designers and developers, etc. However, inbound marketing is a holistic process. Learn how the following services are paramount to a successful strategy
- The Ultimate Inside Scoop on Working with an Inbound Agency
- A Holistic Approach to Developing Your Brand with the Inbound Methodology
- 7 Creative Design Concepts to Consider for Your Website
- How to be Social: Inbound Marketing and Social Media Integration
- Thought Leadership Monday Mashup: Inbound Video Marketing
- Tips for Your Next Successful Inbound Marketing Campaign
A full-service inbound marketing agency can help businesses in a number of ways. You can expect to find blogging services, search engine optimization, social media marketing and various forms of content marketing housed under one roof.—Direct Images Interactive
How will an inbound agency determine what’s most important for my business?
The first step when you first start working with an agency is the assessment. During this consultation, there will be a review of your company’s history as well as a look into your future goals. From there, it will be formulated into a game plan that consists of the following:
- Content Recommendations
- Keyword Recommendations
- Lead Management Recommendations
- S.M.A.R.T. Goals
- Social Media Recommendations
- Social Media S.M.A.R.T Goals
Depending on your budget, it is in your best interest to look at the agency’s client list and case studies. This insight will help you determine if the agency can not only provide you with the service necessary to meet your business’ needs, but also, that it doesn’t break your bank in the process. Even just getting an inbound assessment is great for pinpointing major hotspots—narrowing in your focus, your time, and also your budget. A website redesign or new content strategy are just a few pain points that can occur in an assessment.
For more information on whether or not your business is ready for an agency’s help, watch the following video:
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Inbound marketing is all about having an engaging conversation with your audience. And if you do not have time to adequately provide that conversation in everything that your business does from content creation to delighting them after the sale, it’s time to work with an inbound marketing agency. Get into inbound with the following articles:
- Battle Royale: Inbound Marketing vs. Outbound Marketing
- Thought Hive: Attracting Customers with the Inbound Methodology
- Inbound Marketing Best Practices from HubSpot's Inbound 2016
- FAQ Friday: 4 Key Marketing Tips using the Inbound Methodology
If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter. Until next FAQ Friday, keep your communication lines open. Don’t know the answer—just ASK.
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