In today’s digital marketing landscape, you want to get the most reach and awareness to your brand as possible—essentially with some time saving convenience. However with all the marketing needs required from blogging, social media, SEO, lead nurturing, etc., finding a software to help provide a streamlined convenience would seem like a top priority. Therefore, in today’s blog, we’re providing some key benefits to using marketing automation and the HubSpot platform to help you build your brand awareness with ease.
What is HubSpot?
As said by the company themselves, HubSpot is “an inbound marketing software platform that allows you to attract visitors, convert leads, and close customers.” However, you may be saying to yourself that all this sounds good but what does it mean for my business.
Well, whether you’re new or seasoned to inbound marketing, finding a software that meets all of your marketing needs sounds like a fairy tale. From social media marketing to email marketing or SEO optimizing to lead nurturing, HubSpot is literally the “hub” for all your marketing needs. Don’t take my word for it? Here’s a quick video about what HubSpot can do for you:
What is marketing automation?
Marketing automation, in its most basic form, is taking your marketing process and streamlining it into an automated, lead nurturing machine instead of the alternative—having to do it all on your own. It allows your customized and automated marketing efforts to be tracked and measured into detail reports to measure the effectiveness of your various marketing campaigns.
Yet with any software, marketing automation has various platforms. So amenities and functions vary from platform to platform. However, the key essentials to most if not all these platforms are lead generation, lead nurturing, lead scoring, website monitoring and sales integration.
Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.—The Annuitas Group
How does marketing automation work?
Marketing automation is a deliberate, methodic approach to distributing your content and assisting in building your brand through lead generation, customized lead nurturing, and community building in a centralized location. For a visual insight in how marketing automation works, check out this brief video:
How does marketing automation work with HubSpot?
HubSpot integrates marketing automation, customer relationship management, website hosting, search engine optimization, marketing campaign management, a blogging platform, as well as social media scheduling, publishing, social listening, and email marketing.
In fact, all of these features are tied together with analytic tracking to ensure effective and efficient content distribution and brand management. So as you're building your brand, you can see which marketing campaigns are attracting the right prospects as well as monitor their behavior—nurturing them into sales-ready leads.
Will marketing automation better my marketing efforts?
Before you jump into marketing automation, it is a good idea to familiarize yourself with the features of your chosen automation platform. Most companies who are using marketing automation are not taking advantage of its full capacity. Often, getting started can be the most challenging task within automation. If you are on the fence about making the automation leap, you should understand the features, tools, and strategies that will work best. So if you’re in need of further assistance, try out our free assessment and find out if marketing automation, especially HubSpot marketing automation, is the best fit for your company.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels—Marketo & Ascend2
What is different about the HubSpot platform from other marketing automation platforms?
HubSpot is an all-in-one, integrated marketing platform. It is a lead generation and marketing automation system assisting your marketing efforts at each stage of the customer lifecycle. HubSpot uses the inbound methodology—attracting, converting, closing, and delighting your customers throughout the sales funnel.
HubSpot has a fully functioning content management system (CMS), for easily creating content and templates that incorporates responsive design. The CMS also provides ease in creating CTAs and landing pages for all of your various marketing campaigns and content offers.
HubSpot has a system for tracking keywords, creating blogs, and maintaining search engine optimization tactics—tools that build your brand awareness by increasing attraction and overall web traffic.
HubSpot provides a social media marketing platform equipped with scheduling, listening, and participating in social engagement with your current and potential customers.
HubSpot offers a system for email marketing and lead nurturing equipped with list segmentation capabilities, lifecycle tracking, and workflows that trigger emails based on website visitors onsite behavior and interests.
HubSpot provides analytics for tracking each marketing efforts’ ROI as well as a full closed loop reporting platform that ties to each of the tools above.
And if the above wasn’t enough, HubSpot also has sales integration to build and strengthen the gap between marketing and sales.
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.—Guy Kawasaki
How can I get help with marketing automation and HubSpot?
We all know how difficult it can be for a company to settle into a new process or platform. Change is difficult in any situation. With that being said, HubSpot has a partner program that allows new users to connect with inbound marketing agencies around the world to get their inbound journey kicked off on the right foot. If you are interested in HubSpot, set up a 15-minute consultation with one of our inbound marketing specialists today and let us help you start building your brand with inbound marketing, and more specifically, marketing automation.
Until next FAQ Friday, keep your communication lines open. Don’t know the answer—ASK. If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter.
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