Corporate videos are one of the most efficient ways to engage visitors and set your brand apart in today's world of text-heavy media. With more than 100 million Internet viewers watching online videos each day, each one minute video is equivalent to a staggering 1.8 million words. Although corporate videos are one of the most proven marketing tools, many people still have questions regarding the best way to execute the process. Read on to learn some answers to some of the top corporate video FAQs.
What type of content should be in the corporate video?
- Customer testimonials are excellent ways to show off your customer service and promote products. These corporate videos are also great at demonstrating the value of your brand.
- Product overview videos are best for assisting prospective customers to make informed decisions and to show more about a product.
- Employee testimonials are ideal for attracting and recruiting new hires.
- "How to" videos are excellent for demonstrating your value within the field and showcasing your thought leadership.
How do I tell stories through corporate videos?
Does it have to be a professional video?
How do I get the video out to the world?
Where should I get started with my video?
How Long Should the Video Be?
Your script and storyboard will also determine the length of your video. In any case, the shorter, the better, so it's best to keep the video between 5 to 8 minutes. Similar to a commercial on TV, your video should be compelling, concise, and clear. If you have more detailed information to provide audiences, give to them on a fact sheet that can be printed.
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