FAQ Friday: Responsive Website Design

Small businesses from around the country often underestimate the importance of using a responsive website to bring in more customers.

A professional website design firm has designers on staff to give you the professional look you're after, and developers who can create alluring landing pages as well as SEO-compatible websites.

The Q&A that follows will touch on some other benefits of relying on a website design firm to handle your inbound marketing campaigns and deliver measurable results.

Who would benefit from a website design company?

Any company that wants to attract new customers and make a great first impression. 40% of customers will walk away from your website if it takes 3 seconds or more to load, so creating a responsive website design that performs equally well across desktops, laptops, smartphones, and other devices is critical to your bottom line.

Why is responsive design so important? Web sites that crash or take too much time loading lose customers and any sales that might have resulted from a good first impression.

You want a website that's compatible with mobile technology—especially since two-thirds or more of Americans have smartphones—and one that allows for constant updates with a content management system (CMS). An open-source CMS like WordPress allows you to keep customers in the loop with your blog and ongoing promotions.

How are website design and inbound marketing related?

Inbound marketing has always made a lot of sense from an ROI perspective because it allows you to attract customers by making your company more findable.

Most website design firms treat website design and inbound marketing as complementary since a well-developed website will be search engine optimized, have landing pages spread across social media to engage customers, and be fully integrated with blogging, video, and email marketing campaigns.

Is blogging a cost-efficient way to get more customers?

The short answer is yes. Recent marketing research shows that over four-fifths of marketers who blogged daily netted new customers by doing so, and even blogging monthly benefited over 50% of marketers with new customers.

Over 75% of companies also found that incorporating a blog into their website resulted in a positive return on investment with respect to their inbound marketing goals.

The good news is that even if you're time-strapped and feel you don't have enough resources to keep a daily blog going, website design firms know how to incorporate blogs into any site and often have copywriters on staff who understand the importance of link building and engaging customers.

Are professionally designed websites expensive?

Typically there's no one-size-fits-all price on website design…which is actually a good thing. Depending on how much help you need—whether you simply need e-commerce integration and an email marketing campaign or an entire website overhaul coupled with search engine optimization—the exact price that you pay will vary.

That said, the return on investment for a new website is pretty phenomenal, and most companies find that a website redesign pays for itself within 12 months or less.

Simply increasing the usability on your site, offering e-commerce tools, and linking your site up with social media and email marketing campaigns usually results in more customers and better conversion rates. Moreover, the fact that professionally designed websites are created for SEO-compatibility means you're virtually guaranteed more customer visibility.

Is search engine optimization an important feature?

Search engine optimization is critical for small businesses and Fortune 500 companies alike. Getting page-one status on major search engines and incorporating local SEO into your marketing gives you a huge leg-up over your competitors.

In fact, statistics show that, on average, you'll receive 33% of Google search traffic by being in the first position. How do you get there? By having your website designed the right way the first time out; a website audit followed by proper back-linking, and keyword optimization is where most companies will probably begin their SEO journey.

If you're a business owner looking to get more out of your website, foster more organic traffic, and streamline your website for easier navigability, then you'll definitely want to take a closer look at search engine optimization for your company.

Need more convincing? A full 75% of customers never go beyond page-one search results after executing a Google search, which makes page-one status more important than ever.

What are the benefits of a fully-integrated website?

In a word, cost-efficiency. Inbound marketing casts a wide net, search engine optimization generates page-one status and organic website traffic and, finally, your overhauled website wows your customers by being sleek and responsive.

A content management system facilities constant site updates and e-commerce integration which allows customers convenient checkout. The net result: greater ROI and more satisfied customers.

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Topics: Online Design, Website Development

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