FAQ Friday: How Do I Use Periscope for My Marketing Strategy?

Posted by Jessica Jones Jun 24, 2016

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If you have heard it once, you have heard it a thousand times. The fact is that video is here to stay, and the tech boom is allowing us marketers the ability to use it in an innovative way. Every big brand who wants to stick around for the long term is finding great ways to incorporate video into their marketing mix, and the latest buzz in the video industry is live streaming video, and more specifically Periscope, Twitter’s still fairly new baby.

Today’s FAQ Friday zeros in on answering your questions that are new to marketing or new to video, but want to leverage live streaming video as a viable marketing tool for your business.

However, before we get started, not every single Periscope question is answered in this FAQ. But if you have  question that is not listed below, let us know in the comments and we will use your submissions in future FAQ Friday sessions. With that being said, let’s take a look through the window of your brand and get social with Periscope.

What is live video streaming?

So before we get to the nitty-gritty of Periscope, it is important first to understand live video streaming. Live video is a way for you to record video simultaneously and stream it live to an audience through the Internet. Pretty straight forward. I.e., they see what you see. If you want to learn the history of live video, explore “Thought Leadership Monday Mashup: The Rise of Live Streaming Videofor more on how video has risen from static to interactive in a few short years.

What is Periscope?

Periscope is a convenient app on any Apple or Android device that allows you to stream video live directly from your camera and make it available to a public audience called broadcasts—putting the power of live streaming video in the palm of your hands.

How does Periscope work?

It’s easy, especially if there is 10 million users using this platform. Once you open the app, access the broadcast screen then set your title, whether you want it to be a public or private broadcast, whether or not you want your audience to chat with you on Periscope and then send an update on Twitter to let your audience know that you’ll be live soon. And then you’re live.

Note: because Twitter is the parent company to Periscope, it is easy to sign up, i.e., through your Twitter handle, and easy to engage with your audience, i.e., commenting while broadcasting.

 

Social Media is a “built it”, nurture it, engage them, and them may come & stay.”—Seth Godin

For more information on how to use Periscope from sign in to following other broadcasters, explore this easy Periscope guide here.

Can I save my live stream for later?

Yes. The manner in which you save the video as a file on your mobile device depends directly on the type of device you are using. Periscope has an exceptionally easy to follow guide for different devices located here.

How can I use Periscope for my business?

There are many ways to incorporate video into your business marketing mix. Depending on the type of products or services you offer, the strategy and means of leveraging Periscope will vary.

For example, if you have a consumer product, a live demo, Q&A, or benefits and rewards review session about your product may be a hit with your audience and potential customers. For a company that offers B2B services, a thought leadership interview or insight industry Q & A may be the way to go.

 

People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.—Veronica Fielding

There are many ways to incorporate live video into your marketing mix. For a more accurate an in-depth look at how Periscope can work for your company, discover it here with this article, “Periscope: More than Live Video Streaming”.

What are some best practices for using Periscope?

Periscope is a live streaming social network. So applying your social strategies to your broadcasts will help you gain the momentum necessary for success. However, here are just a few best practices for particularly using Periscope:

  • Create a catchy title: With people live streaming 24/7, you need to make your content stand out especially to the people who matter—your audience.
  • Take the time to wow your audience: This means welcome, comment, and engage with your audience in order to reinforce and nurture them so that they don’t regret watching your broadcast.

 

90% trust peers on social networks (even strangers); only 15–18% trust brands.—Danny Brown

  • Follow and give hearts to other broadcasters: Learn from them as well as acknowledge them for their work by giving out hearts by tapping out right hand bottom corner of their screen to release a stream of hearts (up to 500 in one session).
  • Invest and take care of your equipment: After all, you can’t have a successful behind the scenes if your camera is cracked. And we can’t make out the scenes in your broadcast due to a gaping scratch on your lens. Keep your equipment clean and consistent—essentially take care of your investment.

 

Focus on how to be social, not how to do social.”—Jay Baer

For more about how to create social success with live streaming video, check out these blogs:

Until next FAQ Friday, keep your communication lines open. Don’t know the answer—ASK. If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter.

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Topics: Video, Thought Leadership, Inbound Marketing, Social Media, Video Marketing

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