FAQ Friday: How to Make My Website Better with Modern Web Design

Posted by Jessica Jones Nov 11, 2016

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With all the trends and terms floating around, what should you really focus on that will make your website better? What modern web design trend is a passing fad or will actually make a difference in your site’s success? Let’s find out in today’s FAQ Friday.

What is responsive design?

Responsive design allows your website to automatically detect what size screen it is being viewed on, and adjust accordingly to give the viewer the best possible user experience.

With responsive design, all of your content, photos, and graphics will display properly on any screen. This way you will not have to create separate websites for each device. See responsive design in action through the following video:

Why does my website have to be responsive?

  • It does wonders for SEO: Google accounts for 75% of all internet search volume, so if you want your site to get found, you should probably consider playing by their rules. Google favors sites with responsive design and marks them as ‘mobile friendly’ which signals to mobile users they are more likely to have a hassle-free experience. Responsive design also makes it easier for Google bots to crawl your site and index and store all the information it finds.
  • It increases conversion rates: Purchases on mobile devices are increasing year-over-year. Most consumers will leave a site if it takes too long to load or if they cannot navigate easily. If your site adapts to whatever device your visitor is using, you are more likely to keep their attention long enough for them to convert.

Still wondering why your website needs to be responsive? The following infographic will provide you with 8 more reasons on why you should.

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SOURCE

Does my website have to be mobile ready, or responsive even if I know my visitors are on desktop?

Yes, you should always consider mobile functionality first. Even if the majority of your visitors are on desktops, Google ranks websites with consideration to their mobile readiness. Having a non-responsive site will put you at risk of decreased SEO. Additionally, just because a visitor is not accessing your site via a mobile device yet, that doesn’t mean they never will.

If you are using inbound or content marketing, your blogging and social media presence will, and should, bring in more mobile users. You don’t want to miss out on those added prospects by having a site that isn’t friendly to their device! As if that weren’t enough, here’s one more—keeping your site responsive and mobile-friendly will make you more likely to withstand future technology advancements, and adapt better to future trends.

Here are some great quick design tips on how to implement responsive design and how it affects the digital experience of your audience in this video:

Besides mobile readiness, what other elements are involved in modern website design?

  • Infinite Scroll is just what it sounds like—it makes pages seem bottomless. Rather than the scrollbar running top to bottom, the page loads as the user scrolls down, continuously presenting additional content.
  • Blur Effects is an aesthetic trick that allow designers to create a more rich and layered look on-screen. Blurred images can be placed behind display copy in an artful fashion, leaving content readable but adding visual interest to the design.
  • Light Copy is steadily displacing heavy blocks of text. More-and-more frequently, rich displays are favored, in which visuals carry the story with minimal copy and keyword-relevant text is only used as needed.
  • Dynamic Charts lend greater visual interest to the page, and can be used to great effect. More complicated information can be communicated very effectively by presenting facts that are revealed to the user in a specific, controlled fashion.

For more information on modern mobile design, check out the following video below as well as articles from fellow thought leaders:

 
 
 
 
 
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If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter. Until next FAQ Friday, keep your communication lines open. Don’t know the answer—just ASK.

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Topics: Online Design, Thought Leadership, Inbound Marketing, Web Development

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