With each passing year we learn more and more about how individuals interact and leverage the power of the internet. 2015 is no different. Online behavior, social community development, and brand awareness in the digital age can pass us by in the time it takes to blink your eyes. Because things are always changing I have gathered trends and insight gained in 2015 to better your business, marketing, and sales in the new year.
What Marketing Trends to Look out for in 2016?
In 2016 and beyond, personalized, data-driven marketing will become increasingly important. (HubSpot)
There will be 75 billion connected devices by 2020. (Salesforce)
Influencer marketing will be responsible for 100 million in holiday sales in 2016. (HuffingtonPost)
Buyers will have a path to purchase - this will impact marketing for the New Year because consumers will need a purpose for engaging with a business and making a purchase. (Zengo & Co.)
Companies will increase investment in content marketing. As they continue to refine their strategy, they will see this investment pay off through a higher number of sales-ready leads. (Curata)
In 2016, Content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills. (Ann Handley, Founder, MarketingProfs)
While this may not be much of a surprise since there has been a push for marketers to adopt technology that delivers provable ROI for a few years now, in the past it was only recommended, but in 2016 it will be a requirement for marketing departments. (Salesforce)
How will Video Trends impact business in 2016?
In 2016, we’ll see more brands explore VR as a storytelling platform for creating new and immersive viewer experiences. And for good reason! (Unruly)
All signs point to video. Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine, or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. (Jay Baer, president, Convince & Convert)
Driven by consumer momentum, I expect mobile video to dominate the video conversation in 2016. (Cenk Bulbul, Head of Agency Marketing, Google)
66% of higher education institutions use video for remote teaching or learning (Kaltura)
In 2016, more marketers will realize that vertical, mobile-friendly vertical videos can help them to connect more authentically, intimately and effectively with mobile audiences. (Unruly)
What sales trends you should keep track of in 2016?
In 2016, there will be a greater emphasis on empowering sales reps with content that has been proven to win deals. -Doug Winter, CEO at Seismic
Data Will Become the Unifier Between Sales and Marketing (TinderBox)
Social selling will emphasize more on content marketing. (InsideSalesBox)
My prediction (and hope) is that in 2016 we’re going to start to see some consolidation of these tools and more holistic solutions instead of point solutions. (JohnBarrows)
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