When it comes to establishing your web authority, collaboration is key. Meaning, the best way to build that collaboration is within your SEO through inbound link building. In today’s FAQ Friday, let’s breakdown why inbound links matter to your website’s success.What is an inbound link? An inbound link or a backlink is a link coming from another site to your own website. Inbound links are important in your Search Engine Optimization (SEO) strategy, because they help establish your web authority as well as bring you much needed referral web traffic to your website.
The more inbound links a site page has, the better it will fare in overall search rankings.—Direct Images Interactive
Why does inbound link building matter?
Your website can’t work on its own. Despite having your business marketed on the Internet through your beautiful website, link building matters to search engines. Link building helps search engines understand how users leverage your site. Meaning, is this website of any relevance and quality to its users? Does this website meet the needs that it says it will provide when the users click the link?
The most important thing in link building is increasing relevant and quality links back to your website—they help to establish your authority. For example, you create a blog post and it is linked onto a notable website in your industry. That industry leader’s website users will be encouraged to check out your post, because they have been referred by someone they trust. So, if you don’t have great content for people to link back to you, it is understandable why your website and your web presence isn’t performing well.
For more information on why link building matters and what link building ranking factors are affected by your backlinks, check out the following infographic:
How can I build good inbound links to my website?
Collaboration is key when it comes to building links. If you are creating content in-house or creating content with other industry leaders, here are a few ways you can start cultivating good inbound links to your website:
- Building relationships with leaders within your industry: As stated before, your website cannot exist on its own. It needs referrals to increase your authority as a thought leader as well as your visibility in search. That’s why building relationships with industry leaders is crucial to link building. Use your brand message to establish relationships with other industry influencers through the following tactics:
- Guest blogging: Whether you open up an option for people to host on your website or submit a request to create content for another website, use this tactic to establish a relationship. For example, with our weekly Thought Hive, we give thought leaders a space to share their insight through either a guest blog, a quote, or experience on our website. By linking them on our website, we help to increase their web authority while also building a relationship between their brand and Direct Images Interactive.
- Link to other blogs: The reason why your website cannot live off your knowledge alone is that it needs to build credibility from other leaders’ insight as well. Linking and embedding insightful blog posts, videos, infographics onto your website aids in supporting your insight while building a relationship with like minded thought leaders.
- Collaborate on a industry related topic: Connect with leaders through collaboration. Try hosting a webinar together or create an insightful Q&A podcast. Find people who speak on similar topics as your brand and make a connection by offering to create content that benefits both your audience and theirs.
- Become a resource hub: Your website is nothing without content. In fact, you should always view your website as a resource hub for your audience—from the first visit to repeating customers. If you have relatable and valuable content to share, you’re increasing your chances of having good inbound links coming back to your website. The most important tip to being a great resource is creating a consistent series of content for your audience on a weekly, monthly, and quarterly basis. For example, you have a weekly blog and video series along with free monthly webinars.
For additional resources on how to help build good inbound links to your website—strengthening your authority and increasing your search rank in the process—check out the following video and blog posts below:
If you have questions you would like to see featured in our weekly FAQ Friday, please submit them in the comments below or mention us @DirectImages on Twitter. Until next FAQ Friday, keep your communication lines open. Don’t know the answer? Just ASK.
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