FAQ Friday: Working with a Certified HubSpot Partner

Posted by Cydne Stewart Mar 18, 2016 6:00:00 AM

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If you have long considered that you are not getting all that you can from your marketing dollar, you may have stumbled on HubSpot. Whatever your knowledge of HubSpot and the Certified HubSpot Partner network, you may still have some questions. If you believe that marketing is broken and you strive for more from your marketing input, a Certified HubSpot Partner may be the perfect thing for you. Here are some FAQs to assist you in making the best decision for your business. 

What is HubSpot?

HubSpot was born from the fact that old-school marketing is rapidly being tuned out. People just don't hear whatever it is you are trying to sell in rapidly dwindling areas of traditional marketing. From this mess emerged HubSpot, a leading inbound marketing software platform. The HubSpot goal is simple: help companies attract traffic, convert that traffic to sales, and allow you to close deals with your customers.


What is a HubSpot Certified Partner?

Put rather simply a Certified Partner with HubSpot is someone who has taken and passed the HubSpot Certification classes and test. These are people who know Internet marketing and are prepared to show you how to attract customers using inbound marketing and strengthen bottom line.


What is Inbound Marketing?

This is the trick that HubSpot has capitalized on. Traditional marketing is all about capturing the attention of your customer’s though splashy colors, loud sounds and the like. But HubSpot turns that metric around and shows businesses that they don't have to be the loudest ones in the room. In fact they don't have to be "in the room" at all. You can be over somewhere else and "turn strangers into customers and promoters of your business." That's right, by using inbound marketing you will actually draw customers in by lining up the content you are putting out with what the customer has wanted all along. These new customers actually become champions of your business because you are giving them what they wanted before they even asked for it! This may sound like marketing heresy but the fact is that HubSpot and their Certified Partner network have been doing it for 10 years now and have seen explosive results!


What is Marketing Automation?

You may have had experience with "marketing automation" in the past. Perhaps you have been sold some software that was supposed to turn your business into Amazon. You should understand that not all digital marketing will become successfully automated marketing. Marketing automation has become rather taboo because so much of it has failed. Buying email lists and investing time to any who come at you actually makes for far less desirable results than you'd know. There is so much spam and misdirection and horror stories from marketing automation platforms that most people would rather not deal with it. Too often businesses jump into marketing automation too soon without having laid the groundwork for a successful campaign. When you have a partner who can show you the benefits of marketing automation and how to implement and maintain it properly, that's when you can find automation success.


What is the HubSpot Marketing Platform?

At the end of the day you just want to know what you are paying for and what you're getting. HubSpot’s marketing platform allows users to attract these visitors they have been seeking, convert leads, and close the deal. HubSpot touts bringing "your entire marketing funnel together." What that means for you is less hassle, less downtime, more control and a successful inbound marketing strategy. HubSpot uses blogging, SEO, social media, websites, lead management, specific landing pages, calls to action, marketing automation, email, analytics, and all the forthcoming latest tools to make your marketing smarter, leaner, and more impactful for your customers.


How is HubSpot Different?

HubSpot is different because they are successful. In this ever-changing world of modern day marketing, there is always something different which is trying to be peddled. Through their smart use of email, landing pages, websites, analytics, social media, SEO, blogging and marketing automation your company will find success with the HubSpot platform. HubSpot is different because it uses all of the tools of the other DIY sites but comes with training and support. So in this foreign territory you are never alone.

Undoubtedly the prospect of going to yet another marketing partner to help your business generate an indeterminate amount of new business can seem exhausting. You may just think that going along with your business as it's been will be fine with you. The problem with that is the world is always changing. Even as you have this internal debate your competition is getting smarter and using these changes to their advantage. If you'd like to partner with one of the best, Direct Images Interactive Inbound Marketing Agency can help.

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