Get Sh*t Done in Business Marketing: The Ultimate Glossary Part 2


The Ultimate Glossary to Get Sh*t Done in Business Marketing Part 2


The amount of responsibility someone has for a particular marketing action.

advertising agency

An agency or firm that uses high-impact graphic design and video production to call public attention to its clients and their products or services.

bottom of the funnel (BOFU)

Where content is delivered to help the potential buyer make a final decision (to purchase your product, or not).

consumer price index (CPI)

The way in which prices are measured for change over time.

content marketing

Developing content centered around the customer, and taking into account where they are in the sales cycle or buying process.

content optimization

A process used by marketers to ensure customer satisfaction as well as search engine satisfaction throughout the entirety of the content piece.

content saturation index (CSI)

A way for content marketers to detect what level of content is published on a particular topic.


A set time in which something must be completed.


Finalized assets that are ideally ready to publish or deliver to the client as a final project.


The ability to make a statement about the future of a marketing program based on current analytics.


Get Sh*t Done. GSD is a manner in which an employee has the ability to put their head down and get to work. This is especially important characteristic in the world of inbound marketing and content marketing.

graphic design

The process by which design elements are made.

inbound marketing

A marketing methodology used to attract, convert, close, and delight customers.


The process by which your planning and strategy come to fruition.


An in-depth business process that includes planning, promoting, and distributing through sales. The job of the marketing team is to ensure the product or service messaging is branded in a way that is transparent and beneficial to both the client and the business.

market research

The research used to analyze information about products and services within a particular industry or vertical.


A unit of measurement used to track marketing progress.

middle of the funnel (MOFU)

The part of the sales funnel  where lead nurturing begins. This process involves analyzing the behavior of the individuals who have made it to this portion of the buyer's journey. Once individuals have acquainted themselves with your product or services offerings they are able to make an educated decision in the sales process.

online design

A way to capture the attention of website visitors with graphics and interesting design. Good online design also makes it easy for visitors to find what they need on your site.


The ability of a particular product or service to yield a profit.

promotional material

Specific products or services used to further a campaign or content piece on its journey to success.

qualified leads

Website visitors who have expressed interest in a particular product or service by interacting or engaging with content on your company website.

S.M.A.R.T goals

Your goals should always be:

Attainable (but still challenging)
Realistic (take into account the parameters of resource and time)

sales funnel

The way a marketing agency tracks where in the buyer's journey a potential customer may be. This tracking helps both marketing and sales better serve the potential customer and provide information to educate website visitors on your product and service offerings.


The elaborate plan of action by which you intend to achieve your marketing goals.

top of the funnel (TOFU)

The first part of the sales funnel

video production

The process in which a video is made.

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Topics: Marketing

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