Flash has been on its way out for a while now. Google Chrome is spearheading the transition with updated features dealing with the treatment of Adobe Flash and HTML5.
“Currently, the Flash plugin needs to be enabled in order for people to view virtually all of the dynamic, rich-media ads running on desktop devices, but we are very quickly headed toward a future where consumers will need to jump through hoops to view any Flash ads at all.” (AdAge)
If you experiencing a website traffic drought, chances are you may be in need of a website redesign. If your website visitor count is dwindling, but your content production is still moving along in overdrive—you may need more than just a content tilt to get your website turnstile in motion again.
HP has released this statement regarding an approach to the Flash to HTML5 transition ”A transition from building our digital ads in Flash to the more largely accepted HTML5 format will soon be required.”
How this affects your business may be a bit hazy. It will depend on how much Flash is utilized on your website, what you have used flash animation for, and where you have used it. Google has said, "Chrome will use less power by simply choosing to play less Flash content on the page.” (Venturebeat)
So what does this mean for your website? How will the presence of Flash affect your online marketing performance? Will you have to scrap all of your current work or will you make it out with just a few process changes and content tweaks? All great questions, but the most important takeaway is this: content is king, and Google is the gatekeeper.
For instance, this update will not pause the necessary elements of your site, but will place a hold on any content that is unnecessary for website function. An example from Chrome spells out the details like this: "Animations on the side will be paused while the video you’re trying to watch will be unaffected."
The lines have been drawn in the sand as far as Google Chrome is concerned. With the constant updates from Google, and the demand placed on brands to provide the most informative content possible, you may be worried you’ll never be able to catch up.
This is where a professional website redesign may be the best option for your company. If you’ve spent all of your time and effort tracking down the latest updates and sorting through white hat SEO techniques, and still are in over your head, you are not alone.
We frequently hear the woes of website redesign, content audits, and updating content to better serve customers and community members all while appeasing the rolling demands of Google and other search engine optimization best practices. What it all boils down to is a solid process to better serve your brand message to the right person at the right time. As for Google, it must also be in the right format.
All of the best practices and updates are just a part of the way digital marketing has unfolded. The world wide web is ever-changing and evolving to better fit your needs and the needs of your prospects, leads, and customers.
Flash is on its way out, and HTML5 video and interactivity is here to save the day. If you are struggling with content production process, a website redesign, or simply can’t figure out which way is up, don’t worry. There are a lot of hoops marketers and business owners alike must jump through in order to earn their keep in the top ranked Google search results. It can be done. Don't let the end of Adobe Flash be the end of your success online. Make the move to HTML5 video and interactivity right away, and watch your Google rank rise over time.
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