If you are in search of the truth behind the cost of inbound marketing and getting started with HubSpot, look no further. There are numerous ways the cost of inbound can analyzed, and many factors you should keep in mind when calculating your return on investment. Some of the variables include overall business goals, the time needed for HubSpot’s content marketing integration, and the amount of manpower required to create and distribute the content necessary to manage a successful brand using inbound marketing.
Although it may seem like a lot, the inbound marketing methodology—and the brands using it—are at the top of their marketing game. This is particularly the case when speaking to lead generation, return on investment, and brand recognition. Doesn’t that sound awesome? So, the real question may be: what will it cost your business if you are not using inbound marketing?
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.– David Aaker
Not surprisingly, outbound marketing is on its way out, and the average consumer is gladly holding the door as it exits.
- There has been a 9% drop in the amount of direct mail opened by the average consumer.
- 28% of businesses reported that their success at trade shows is on a rapid decline.
- 86% of consumers admitted to fast forwarding through commercials.
- The amount of money spent on telemarketing has exponentially decreased since 2011.
Inbound marketing, on the other hand, is on the up and up. Because inbound marketing is a form of multichannel marketing, there are many ways to get the most out of your allocated inbound marketing budget.
For example, with Hubspot’s all-in-one inbound marketing automation system, you can properly share your optimized, relevant content to your audience not just on your website, but also on your various social media platforms. Once your audience sees this content, your business website will be the hub for them to explore other content that relates to their needs and wants. Meaning, the more relevant your content, the higher the chance that your website will become a well-oiled lead generating machine as more and more visitors come to explore your content. In fact, wouldn’t you want someone working to benefit your brand 24 hours a day, seven days a week and even holidays?
Starting to sound better right?
The fundamentals of inbound are pretty simple. The inbound methodology starts with attracting website visitors through personalized and diverse content that’s distributed on various platforms. Once people see that content and repeatedly come back to your website, they can become leads through content offers like webinars, eBooks, etc. in exchange for their email address and other contact information. Ideally once you’ve nurtured those leads, they will become customers. And finally, those customers, if delighted throughout the entire experience, will become loyal brand promoters and even repeat customers.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.– Seth Godin
If you have determined that inbound marketing and HubSpot are for you, it is time to start thinking about the logistics of your strategy and content machine. Let’s look at three ways you can start building a team that fits your marketing model:
In-house Team: All marketing efforts are facilitated by you and your staff. In-house teams are very convenient, because they are nearby whenever you need to check in about a campaign or progress review. They also provide convenience because of the fact that they already know your brand. However, the cost for hiring individual members in order to build your in-house team maybe more expensive than working with a 3rd party agency or having a mix.
Inbound Marketing Agency: All marketing efforts are facilitated by an agency or a 3rd party marketing consultant. Through detailed communication and in-depth analysis, an inbound marketing agency dives deep into understanding your brand in order to build an effective strategy with the right set of marketing tactics that work for your business.
50 / 50: This consists of either an in-house liaison or a team of in-house representatives who will work seamlessly with a 3rd party agency to create and distribute marketing tasks that are necessary for your business success.
A key takeaway with beginning your inbound process is to take into consideration ALL of the necessary tools needed to support your business. To be honest, just using an inbound agency for web design only will not get you too far. From lead capture to Google Analytics—focusing on your current keyword list as well as the ranked keywords from your competitors, you have to learn how to not put the cart before the horse.
What does that mean?
It means you can’t have a lead generating website without knowing who is your audience. You can’t create blog posts and infographics without knowing what topics your audience is interested and how they correlate with your keyword list. Because the more your keywords reflect your audience’s interests and needs, the greater the potential will be for your website’s rank to increase.
Building a profitable personal brand online is not a sprint, and something that happens overnight. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value and over deliver to your target audience. Then you will get more clear over your message and brand as well. Always remember that! – Navid Moazzez
There is a perfect fit for every business no matter what product or service you are marketing. Rest easy knowing that like your business, people are using inbound marketing and all its many pieces to build an effective strategy that works specifically for their business. So whether you work with an outside agency or you are coordinating an in-house team, know that the value of your investment outweighs the cost of inbound marketing and also even HubSpot.
The switch from outbound to inbound can seem a little daunting. If you and your team are struggling, check out this video to determine the three red flags within your marketing strategy:
Subscribe to our BLOG
Stay in touch & learn how to attract customers, become a thought leader, create effective marketing campaigns, & more.
You might also be interested in: