How to Choose a Full-Service Marketing Agency

Posted by Cydne Stewart Jun 3, 2015

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Oftentimes, small and medium-sized businesses believe that handling marketing in-house is the best option. But for others, just thinking about the technical aspects of marketing may cause their skin to crawl.

If you are searching for a solution to your current marketing hurdles, you may be seeking a high-impact way to build brand recognition, awareness, and customer engagement.

Many companies will turn to a full-service marketing agency to help them scale these hurdles by assisting, managing, or spearheading their content marketing efforts. This is particularly the case if a company is new to the inbound marketing methodology. Another common reason for taking on a marketing agency is to get help managing website overhaul or strategic website redesign.

What does a marketing agency have to do with website development?

That’s a great question and one we get often—so please don’t feel like you are alone in this matter. A full-service marketing firm that specializes in content marketing or high-impact inbound marketing has everything to do with your website. Your website is the backbone of any online or content marketing mix.

Optimization, content development, style guidelines, smart content and other elements of a successful inbound marketing campaign strategy all intertwine within your website and have a huge impact on your customer conversions, the level in which a customer interacts with your brand and messaging.

If you are looking to begin effectively marketing products or services, you may be leaning towards hiring an agency. With all of the hustle and bustle surrounding the online world and the importance of multichannel marketing—determining a starting point can become a challenging task.

Search engine optimization, KPIs, email marketing, lead generation, online design, website design, community engagement, social media presence, video marketing, advertising, blogging and the numerous other hats any one marketing department or manager oversees, may be feeling like an impossible task to complete.

Often times companies choose to take the DIY route prior to jumping onboard with a marketing agency. Fear of high cost and low output of useful content can be concerns. Inbound marketing agencies and HubSpot partners have the talent and resources available to help alleviate the demand of agile marketing.

We hope you can now move forward with the proper agency on board!

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Topics: Marketing

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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