How to Choose a Video Production Company

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Choosing between video production services offerings and companies can become a daunting task if you are unaware of the important attributes you should be looking for. Let’s review how to choose some of the most important details you should understand prior to determining how to choose a video production company.

You just got the go-ahead from your boss for a fresh new product marketing video. You are so excited. BUT, you have to bring him quotes for each of the four buyer persona storyboards you have just pitched as part of your strategy. You don’t know much about video–but you’ve read the rave reviews about their effectiveness and understand that it is imperative to use video within your marketing mix.

Pricing for video and corporate video production varies greatly and can become a game of Russian roulette if you are not careful. During your research you should have a list of questions and must-haves ready to easily start organizing your findings about each of your potential video production companies.

So I am sure you are wondering–which video company should I use?

There are many factors that contribute to selecting from a list of video production companies.

What is the  level of quality you hope to have for your finished video?

What quantity of videos you would like to produce?

What is the timeline?

Are there any special needs or service requirements?

What expertise is needed to produce the video you have in mind?  Is this going to be a cinematic film? Will it be a video interview? How does Company X handle video interviews or product demo videos?

What type of video are you  looking for? Some video production companies specialize in only particular types of video. Some may cover a gamut of video production services.

What are the video production company’s processes, and how organized are they? Organization is vital to the success of any project. With video production and video editing this couldn’t be more true. You want to be sure the video production company has a concrete process for shooting, editing, and producing the video within the time frame your project has allotted. You don’t want it to come down to the wire.

Where are you shooting the marketing video? Will it be a completely indoor shoot or will there be shots needed outside? Will the production company need to be local or can they provide viral video services?

How much is it going to cost? In order to ensure you are not going to max out over your budget you should make it very clear up front. I have X amount of dollars and X amount of time to get X video done. Can you do this? If you think there is even the slightest hesitation, it may not be the right fit for you.

Once you have hashed all of the details out you can begin to collect numbers of companies that seem to align to the needs of your production.

If you don’t know the details of your video or what it should be about, it may be a good idea to to hire a marketing video production company. They will  help with producing the video and can also assist with brand positioning and brand development.

Choosing the right video production company can be quite a task. If you nail down the scope of your project, understand the details, and do your research, the task can become a bit less time consuming. You will be more satisfied with the finished product and in the end it will all be worth it.

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Topics: Video, Marketing

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