How to Choose a Web Design Company

You have the need for a new website. With the constant changing of the times, it is difficult to keep up with the latest best practices, white glove SEO techniques, proper aspect ratios, not to mention the multitude of devices used to access the web. Gone are the days of simple text formatting and static graphics. There are a few tips and tricks we have discovered along the way to help businesses ensure they are making the right choices surrounding their web design.


Understand your project.

Before you begin, it is a good idea to know a bit about where your project is headed. Set some goals around the completion of your website, the performance after 3 months, 6 months, and 12 months. Your goals should focus on what you expect out of your website performance post-redesign.


  • Do you want to generate more leads?
  • Do you want to attract a particular target market?
  • Have you developed buyer personas?
  • Will you need the vendor to provide market research with web design services?
  • Are you looking to increase website visitor to contact conversion?
  • Do you have the proper tools and strategy in place to support this goal?
  • Will you need landing pages or lead capture pages developed to ensure your goals are attainable?
  • Is there a need for higher contact-to-customer conversion rates due to insufficient sales performance?
  • Will you need internal sales enablement training to introduce your sales team to inbound sales and ways to leverage the digital era?


Understand the web design services offered.

Understand the capabilities of each of the possible agencies you are looking to hire. A good web design company will have a comprehensive capabilities review upon request. If you are looking for a full agency experience in both website design and marketing, your best bet is to stick with an inbound marketing agency that is well-versed in website development and inbound marketing. Take a look at their websites and review the elements and user experience you have on their site.


Build a relationship with the candidates.

Try to leverage the time you have with the company. Follow them on social media and reach out. Get an answer to a question you have concerning your project. Read their blogs and attempt to understand their culture.


Get to know the companies they have worked with in the past.

  • Have they had clients within your particular industry or vertical?
    • This can be a way to determine if their experience will better your project.
  • Do they have references you can contact?
    • If your web design company doesn’t have references you can contact you may want to rethink your selection.
  • Do they only do website design or do they have a plan for ongoing solutions for your site and online marketing needs?
    • Marketing and websites are two things that have become one in recent years. Now more than ever, your website should be the hardest working marketing and sales employee you have on your team.
  • Do they have a plan to research and understand the goals you have set forth and the audience you are trying to reach?
    • Is their process based on strategy or aesthetics?


Familiarize yourself with their pricing breakdown.

  • Who will be in charge of project management?
  • How will the project be managed?
  • How will they contact you throughout the web design process?
  • How many other clients do they have?
  • How much of their time will they be spending on this project?
  • How will they manage scope creep and deadline issues?

There should be a bit of pre-planning involved in your web design project. If you are looking at the right agencies, they should be more than happy to walk you through these steps leading up to project kickoff.

Choosing the proper website design company is a pivotal moment in every business. Not every web design company will be a perfect match.  After all, your website should be an extension of your team. A 24-hour revenue generating machine, designed with your brand and voice in the driver's seat.

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Topics: Website Development, Online Design

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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