How To Use Pinterest For Business Marketing

what-is-pinterest-for-biz_1000x576Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or a URL.

What is Pinterest and How Will it Work for My Business?

Pinterest is a great tool to incorporate marketing with social media. The visual benefit far surpassses the 140 characters allowed by Twitter. 

One can browse through the items other users have pinned and ‘like,” “repin” or “comment” on them. As with most other social networks, members are encouraged to interact with the content by reposting it, sharing others’ pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.

Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people. As Pinterest puts it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.”

Pinterest and Social media in general can be a dog eat dog world when trying to integrate for the first time. There are numerous levels of competition you must deal with and the search engines, social platforms, and the public have all set their standards pretty high as to what they can and can’t see.

They have created quite a conundrum for everyone involved in marketing a particular product or service, but have in turn leveled the playing field. If you are just starting out, it couldn’t be better for you to achieve success right out of the gate.  

This can be rather intimidating to think about jumping in the pond with all the big fish and even sharks that have ruled the water with amazing content, immaculate process, and to the minute consistency. The good news is you can become the big shark too. 

So, what does all of this mean and how do you find the right solution for your business just now dipping your toes into the proverbial social pond?

Technique counts.

How could you possibly stand out from the rest? The rest who have been on Pinterest for years, have thousands of followers and engagement! They have engagement for days, a tight knit community, and the most sought after devoted brand promoting followers.

Here’s how.

Things to keep in mind when building your Pinterest following:


Start following users you think would want to follow you back. Like and comment on other pins. When someone sees you interacting with his or her content, they might check out your account and choose to follow you.

The fastest way to jumpstart your Pinterest presence is by promoting it through other platforms. Add the Pinterest follow button to your website.
Promote your presence on Pinterest through your other social networks, such as Facebook, Linkedin, Google+, and Twitter.

By taking this approach, you increase the chances of your board attracting followers who are passionate about a specific topic. Create resourceful boards based on a few core keywords that you already use in your SEO strategy.

Committing to create the best board on a topic means being ready to promote other users’ pins to enhance your collection.

As always, analyze and test this method, adjust and refine as needed, and remember this is just a basic example and we always encourage you to get creative! Make it look good.


Pinterest For Business

Topics: Marketing, Inbound Marketing, Social Media

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