Thought Hive: How to Build a Brand with a Marketing Agency

Are you struggling to find time to build your brand and boost your business’ visibility?

You may have a website that showcases your products or services and other various content as well as connects visitors to your multiple social media accounts—using these platforms to engage with your current and prospective customers.

However, the hype around your brand still appears to be non-existent. Or maybe you or your marketing team have created great content, but it’s just not targeting or reaching your ideal audience to convert them into sales-ready leads—creating poor performance and unmet business’ goals.

Well these red flags and more may be the push you need toward building your brand with an inbound marketing agency—helping you to increase your lead generation, close more sales, extend your customer’s lifetime value and just overall nurturing awareness around your brand.

Finding the time to build your brand shouldn't be a chore. So let's explore four perks of working with an inbound marketing agency—allowing them to become your on-call brand building sidekick.

It’s more effective to do something valuable than to hope a logo or name will say it for you.—Jason Cohen

They Understand the Rule Book

Are you overwhelmed from trying to catch up with the inbound marketing Joneses? Are you or your team too stretched for time to consistently and effectively use:

Blogging to boost your company's visibility through search engine optimization and link building
Your multiple social media platforms to build and nurture an engaging relationship with your target audience
Lead nurturing campaigns to convert leads into fresh clients through content offers like eBooks, whitepapers, webinars, etc.
Analytics to manage and recycle successful trends or acknowledge losses in order to update and enhance your marketing strategy?

If you are, that's okay, because you understand what inbound marketing can do. However, now you just need a little help to make these great benefits a reality for your business. An inbound marketing agency's main purpose is to understand the inbound marketing process, adapt to new trends, and effectively apply them to suit your company's needs.

They Know You Inside and Out

Having a clear target audience is essential to your brand identity. And a buyer's persona is just that. It is your ideal customer's profile that includes their challenges, needs, motivations, and goals. With this customer in mind, your brand identity caters to how you are able to best serve them and create quality content to this targeted audience.

Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.—Seth Godin

If you are unclear of your buyer personas or need assistance in building your brand identity, an inbound marketing agency can:

Help identify your buyer persona(s) i.e. your ideal customers
Research and build your brand identity in order to best serve your current and potential customers
Create a marketing strategy that builds value and trust with your audience throughout every stage of the buyer’s journey—attracting strangers as well as retaining satisfied customers

Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.—Laura Fitton

They're Your #1 Advocates

With your buyer persona and your brand in mind, an inbound marketing agency is your #1 advocate. An agency generates this advocacy by creating quality content around this major question: how does any content we create serve your company's buyer persona(s) i.e. your targeted audience?

Your products or services are not the only ways to serve your customers. Any content that your company produces must serve your buyer persona. Because quality content that serves your buyer persona, builds value and establishes trust immediately even with the curious strangers that stumble onto your website. Because you are creating content that directly affects their problems and needs.

Your brand advocates, i.e. an inbound marketing agency, accomplish this by promoting your various content on social media—generating more visitors by creating content offers that nurture your leads into sales ready customers.

Also, your brand advocates build trust using social media by building engagement with strangers, visitors and leads as well as with past, delighted customers.

A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.—Scott Cook

By building these conversations with your audience, your brand advocates are increasing your visibility in order to generate more visitors, generate lead conversion, generate a great customer experience, and ultimately, make your business a notable influencer in your industry.

Your Success is Their Goal

An inbound marketing agency wants your business to succeed. Through understanding the process, knowing your buyer persona and brand identity while creating consistent quality content both for your website and your social media accounts, an inbound marketing agency will collect and analyze your data to see which campaigns work best for your company.

The fastest way to change yourself is to hang out with people who are already the way you want to be.—Reid Hoffman

And Here’s the Kicker

All of the perks mentioned above are the foundation of our company culture here at Direct Images Interactive. Because this foundation is the framework to how we conduct ourselves especially in our thought leadership—motivated to be knowledgeable in both the industry and your brand, and cultivating a thoughtful, engaged community around your brand—supporting in every interaction both on and offline.

Thought leadership is at the centre of a strong executive-positioning plan. It focuses on an idea or problem that you are passionate about, and that you will continue to be passionate about no matter what industry you work in or job you have.—Cheryl Kim

So make the investment that your brand needs by working with an inbound marketing agency and seeing the benefits for yourself of inbound marketing for your company today.

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