Key Takeaways from Social Media Statistics and Benchmarks


There is no denying the evergreen importance of social media. It hasn’t graced us with its presence for long but has made an astronomical impact on the way we do business today. According to recent studies:

Yet as staggering as these statistics are, they don’t tell the whole story. In fact, read on for more social media statistics and use these key takeaways for your business as well as for your colleagues in order to share these quick nuggets of information.


Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.—Lori Ruff

User Base:

Twitter has 313 million monthly active users; Instagram has 500 million. For comparison, the 4th most populous country in the world has a population of just 255 million. [tweet this].

Facebook has 1.71 billion monthly active users, rivaling the the population of China, the most populous country in the world (1.37 billion). [tweet this].

Engagement / Interaction Trends:

Posting more doesn’t necessarily mean followers will engage more—posts per week and number of interactions each post receives are not correlated. [tweet this].

If you have more followers, you have higher odds of getting someone to engage with your content. [tweet this].

The nonprofit or education sector has the largest social following, and in turn, receives the most interactions per post. [tweet this].

To increase engagement don’t just build your following—also experiment with post frequency and format to find the ideal balance for your following. [tweet this].


Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.—Susan Cooper


Frequency of Posting:

The real estate industry is extremely active on Facebook: companies in the industry post to Facebook two times per day on average. [tweet this].

When it comes to company size, the largest companies tweet the most, averaging 8.25 tweets per week. [tweet this].

One well-timed, high-quality post per week (or every 2 weeks) might stand a better chance of cutting through the noise than posting to Facebook multiple times per day. [tweet this].

Industry-specific Tips:

If you’re in the software or tech industry, challenge yourself to use visual storytelling and step up your game by publishing more posts with images. [tweet this].

If you are in the retail or e-commerce industry, posting rates are low—set yourself apart by finding innovative ways to share info about your goods and services. [tweet this].

If you’re in marketing, practice what you preach about social media marketing. If you advocate a strategy that avoids spamming followers, don’t spam your own! [tweet this].

In Conclusion:

There is no magic bullet, secret weapon, or perfect recipe for increasing social engagement. [tweet this].

Different audiences respond in different ways. What works for one industry or company size might not work for another. [tweet this].


If you love what you do and have a sincere interest in those individuals that you meet along the journey, then not only will you benefit by your own efforts, but those you surround yourself with will be blessed with your knowledge and friendship—Dede Watson


As you can see, there isn’t one single social media prescription that is guaranteed to cure what ails your company. Variety, consistent monitoring, and testing are needed to encourage engagement, draw in leads, and gain customers.

HubSpot’s Social Media Benchmarks report provides an excellent overview of what it’s most likely to work for your business depending on its size and industry as well as this more recent report. But from there, it is up to you to tweak your strategy and see what resonates with your audience and works best for your company. Good luck and happy posting!

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Topics: Inbound Marketing, Social Media

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