A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise. 

In today’s FAQ Friday, let’s explore the top inbound marketing trends and tools that will crossover into the new year.

Due to deadline pressures, it is not uncommon to work through a video production without accurately tracking video editing costs.

There is value in telling the truth well. As Ann Handly describes in her book, everybody writes. "Embrace the idea...that your words are your Web currency: they are a proxy, a stand-in for the important things you want to convey to your customers, and the world."

Content marketing can be a challenge. There are usually a lot of moving parts and this demands agility, creativity, and big doses of get stuff done (GSD).

If you’re a business owner or marketer, you’re probably well aware of the importance of inbound marketing and marketing automation. Blogging, social media, video, email, and all of the other methods of digital marketing draw consumers to your brand.

When you combine marketing automation with video, the conversion opportunities and user experience improves drastically. Let’s take a look.

In today’s challenging economy, a small business owner is often forced to wear many hats during a typical business day. From accounting, payables and receivables to sales and marketing, running a small business takes time, knowledge and effort across multiple tasks to survive and grow.

The rise of rich media and interactive video are really upping the ante when it comes to putting more power at your customers' fingertips.

With all of the new technology, there are many ways to stand out from the rest of the pack. In fact, there are so many options, tools, and resources you can incorporate into your plan and process, it can become overwhelming. But it’s important to nail down the details prior to jumping into a site redesign or development project to satisfy your business website needs.

Effective, engaging, and viral-worthy online videos are about as tough to create as they are as easy to enjoy.