Why the Play Button is the Most Clicked on CTA in the Digital World

Posted by Nate Ruttan Jun 7, 2017 6:00:00 AM

Video plays a vitally important role in online marketing. The play button is the most clicked on CTA in the digital world because, let’s face it, online traffic loves video!

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Thought Hive: Live Video Marketing Campaigns in 2017

Posted by Cydne Stewart Jun 5, 2017 6:00:00 AM

2017 has been deemed the year of live streaming video. If you didn’t know about live video streaming before, I am sure you have seen some of the recent live streams happening throughout the social world. Most experts believe it is here to stay, so keep it on your radar.

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FAQ Friday: Mastering the Mobile Search Engine

Posted by Nate Ruttan Jun 2, 2017 6:00:00 AM

Today’s world moves faster than ever. The phones in people’s pockets have vastly more computing power than it took to launch the 1969 moon landing. Information is instantaneous, so it’s no small wonder that mobile search is at an all-time high. Keeping your website up-to-date now means making it mobile-friendly as well.

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Why Do Google Rankings Matter to My Business?

Posted by Nate Ruttan May 31, 2017 6:00:00 AM

When Larry Page and Sergey Brin started a search engine in a garage in Stanford, no one in the world could imagine how it would change the internet forever. Yet today, it is an undeniable fact that Google is the world’s #1 search engine. Originally coined after the number “googol,” or a 1 with one hundred 0’s following it, the tiny garage-based firm now acquires an average of one company per week.

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Thought Hive: A/B Testing to Better Website Conversion

Posted by Cydne Stewart May 29, 2017 6:00:00 AM

Website conversion optimization may seem like a mouthful to say, and a giant task that only large organizations can perform—but it's not (at least on the second count).

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FAQ Friday: Website Development in 2017

Posted by Nate Ruttan May 26, 2017 6:00:00 AM

With every passing year, the ubiquity of the Internet becomes further and further embedded into our culture and society. The growth of the digital marketplace is accelerating, as more businesses upgrade their online presence and become more competitive in terms of optimization and interaction. In today’s FAQ Friday, we tackle some common questions pertaining to the immediate future of web development.

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How to Prioritize Your Website Updates with the Scrum Method

Posted by Nate Ruttan May 24, 2017 6:00:00 AM

Updating your website shouldn’t be a stressful, overwhelming process that takes place every few years. Ideally, your site should constantly be evolving and improving just like your company. Using the scrum method is a useful tool, but incorporating growth-driven design will take your redesign process to the next level.

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Thought Hive: Growth-Driven Design Priorities and Challenges

Posted by Cydne Stewart May 22, 2017 6:00:00 AM

The future of digital marketing revolves around the personalization and engagement that companies must give to attract, convert and retain their customers.

Old-school outbound marketing believes the best way to market your products and services is by putting you and your products before the customer's preferences.

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FAQ Friday: What I Need to Produce a Successful Video in 2017

Posted by Nate Ruttan May 19, 2017 6:00:00 AM

Producing quality video content isn’t as easy as picking up a camera and shouting “Action!” But with proper education, planning, and execution, you can implement a video marketing campaign that will delight your audience and convert new leads. We sink our teeth into your video questions this edition of FAQ Friday.

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How to Produce a Video Marketing Campaign—Cut to Conversion

Posted by Nate Ruttan May 17, 2017 6:00:00 AM

Video is a marketer’s best friend. Producing visual content engages your audience and generates new leads. In this post, we’ll give you everything you need to know about launching a successful video marketing campaign. The crash course starts now.

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