Thought Hive: Video Marketing Campaigns in 2017

Posted by Cydne Stewart May 15, 2017 6:00:00 AM

Marketers from around the country dubbed 2017 "the year video takes over marketing" because of how well it caught on with the masses and of course its effectiveness.

But, how can you get started if you haven’t thus far? Learn how you can incorporate video into your marketing mix? That is just what we will cover in this edition of the In-Sites Thought Hive.

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FAQ Friday: Inbound Marketing Campaign in 2017

Posted by Cydne Stewart May 12, 2017 6:00:00 AM

As you develop a strategy and a process to manage your inbound marketing campaigns in 2017, questions concerning marketing automation and email marketing may arise. We have gathered a few of the most pressing questions surrounding marketing automation and email marketing and brought the answers to you below.
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Inbound Marketing: Strategizing, Building, and Running a Campaign in HubSpot

Posted by Nate Ruttan May 10, 2017 6:00:00 AM

If you’re savvy in the field of marketing, then you know that a CRM (Customer Relationship Management system) is a powerful tool that can help streamline both your sales and marketing efforts. HubSpot, one of the leading and most popular CRMs, delivers a myriad of useful features that increase efficiency and, ultimately, lead to more closed deals! 

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FAQ Friday: Things You Need to Know When Planning a Website Redesign

Posted by Nate Ruttan May 5, 2017 6:00:00 AM

We’ve all heard it before: Your website is your best salesperson, 24/7, 365 days a year. Having such an immense sales tool is essential for competing in the online marketplace of 2017. But how can you create a truly powerful website without spending a fortune?

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10 Advantages of an Inbound Website Redesign

Posted by Nate Ruttan May 3, 2017 6:00:00 AM

“I can’t prove ROI from my website.” “I don’t have the technical skills required for a complete site rehaul.” “We don’t have the budget to update our website, it’s already live so why change it?” Sound familiar? There are lots of common objections to redesigning a company website, but incorporating an Inbound marketing strategy into a website restructuring can pay immense dividends down the road. Here are 10 reasons why.

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Thought Hive: "Must Have" Technical Elements of a Successful Website

Posted by Cydne Stewart May 1, 2017 6:00:00 AM

Your website is an exceptional place to match your brand messaging to the needs of your different buyer personas and website visitors. As a result, you will have a better-performing, longer-standing, and more productive community building machine. Let's take a look at the "must have" technical elements of a successful website.

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How to Increase Sales Conversions with Video Marketing

Posted by Nate Ruttan Apr 26, 2017 6:00:00 AM

“Content is King.” You’ve heard this age-old marketing adage a thousand times. But of course, it still rings true. In fact, with a multitude of marketing channels and mobile accessibility from buyers, it matters now more than ever. Here’s how you can leverage video content to close more deals.

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Thought Hive: Become a Thought Leader with Streaming Online Video

Posted by Cydne Stewart Apr 24, 2017 6:00:00 AM

A great internet marketing strategy is to become a thought leader and to position your company as its own media publishing company. Companies are leveraging inbound and content marketing to position themselves as an online publishing enterprise.

Thought leadership marketing doesn’t need to just be a series of webinars, white papers and written blogs. Imagine web video as a hybrid of a magazine and a TV show, but distributed over the Internet. With that said, why wouldn’t you have your own web video network?

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FAQ Friday: What I Need To Know About Inbound Marketing

Posted by Sunday Ely Apr 21, 2017 6:00:00 AM

Already have metrics, but are wondering how to interpret the data? Have content, but are wondering how often to post to actually see returns? Are you also ready to advertise on social media, but want to know how it helps lead capture?

Get your questions answered in this week's gem-filled FAQ Friday.

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Getting Started with Inbound Marketing

Posted by Nate Ruttan Apr 19, 2017 6:00:00 AM

Inbound marketing has been a disruptive force in the business world for years now. It is clearly not a fad, but here to stay. So, whether you are just hearing about inbound or finally deciding that it is right for your business, you are making the correct decision by creating an Inbound marketing strategy.

But how can you create something which you know little about? Worry not, we’ve got you covered.

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Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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