Thought Hive: "Must Have" Technical Elements of a Successful Website

Posted by Cydne Stewart May 1, 2017

Your website is an exceptional place to match your brand messaging to the needs of your different buyer personas and website visitors. As a result, you will have a better-performing, longer-standing, and more productive community building machine. Let's take a look at the "must have" technical elements of a successful website.

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How to Increase Sales Conversions with Video Marketing

Posted by Nate Ruttan Apr 26, 2017

“Content is King.” You’ve heard this age-old marketing adage a thousand times. But of course, it still rings true. In fact, with a multitude of marketing channels and mobile accessibility from buyers, it matters now more than ever. Here’s how you can leverage video content to close more deals.

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FAQ Friday: What I Need To Know About Inbound Marketing

Posted by Sunday Ely Apr 21, 2017

Already have metrics, but are wondering how to interpret the data? Have content, but are wondering how often to post to actually see returns? Are you also ready to advertise on social media, but want to know how it helps lead capture?

Get your questions answered in this week's gem-filled FAQ Friday.

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Getting Started with Inbound Marketing

Posted by Nate Ruttan Apr 19, 2017

Inbound marketing has been a disruptive force in the business world for years now. It is clearly not a fad, but here to stay. So, whether you are just hearing about inbound or finally deciding that it is right for your business, you are making the correct decision by creating an Inbound marketing strategy.

But how can you create something which you know little about? Worry not, we’ve got you covered.

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FAQ Friday: Social Selling with an Inbound Approach

Posted by Sunday Ely Apr 14, 2017

Social Selling—what is all the hype about and do I need it for my business to convert sales?

Well, here are the facts:

  • There is validity to the hype
  • Yes, your sales can benefit

Check out the answers to your social selling questions in this week's FAQ Friday.

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Mapping a Clear and Concise Buyer’s Journey on Your Website

Posted by Nate Ruttan Apr 12, 2017

Think about the last time you purchased something. Was it an impulse buy? Did you break something and must replace it? Perhaps you were feeling generous and bought a gift for someone?

In the noisy world of eCommerce it can be difficult to filter out the meaningful moments which influence a person’s purchasing decision. The amalgamation of these moments is referred to as the buyer’s journey, and it is an immensely powerful business tool.

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Thought Hive: Start Your Social Selling Today

Posted by Nate Ruttan Apr 10, 2017

In 2017, the world is more connected than ever. Social media has been completely ingrained in modern society and is here to stay...for personal and professional interactions.

On a personal level, social media lets us maintain community and sense of group identity, and keep in touch with people all over the world. On a business level, it provides an excellent opportunity to learn about the goals and pain points of prospective customers. Since your best-fit buyer personas are already out there posting their wants and needs online, why not engage with them on those very channels? It’s time your team begins to master the practice of social selling.

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FAQ Friday: Online Video Platforms for Sales and Marketing Success in 2017

Posted by Sunday Ely Apr 7, 2017

It’s time to ramp up your video production and video distribution to meet your sales and marketing goals for 2017. In today’s FAQ, we’re providing thought provoking information on how to enhance your inbound video marketing. These are practical tips and answers to help you get started today!

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A Holistic Approach to Developing Your Brand with Inbound Methodology

Posted by Sunday Ely Mar 29, 2017

The average person consumes 8 hours of digital media content daily. With the Internet and traditional media pulling attention in different directions, how does your brand reach your ideal customers? How do you stand out? How do you gain visibility?

Amp up your brand with a holistic approach to inbound marketing.

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Thought Hive: Inbound Marketing Tools for Success

Posted by Sunday Ely Mar 27, 2017

Attracting visitors, increasing lead conversion, delighting customers, extending value and furthering engagement via social media, blogging and email outreach are all attractive assets to inbound marketing.

But what are inbound marketing tools for success and what strategies will lead me to the next level?

Today’s Thought Hive explores tools you can use for inbound success.

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