Seven Things Your Boss Needs to Know About Inbound Marketing


For small and medium-sized business owners in the San Francisco Bay Area (and beyond), marketing is a chief concern and everyone needs good marketing solutions. A good marketing plan is what every business needs in order to succeed (otherwise, the chances are slim for economic survival).

Inbound marketing techniques have come a long way since the rise of the Internet. It's also important to know the difference between outbound and inbound marketing, and the brass tacks of online marketing.

The most common and effective tools currently used in marketing for small-to medium-sized businesses are: online video production, customized website design, and content marketing. Your marketing should usually be done by a professional marketing company with experience and a track record of success. You should be aware of the differences between companies and what they offer. There are some critical things a growing business needs to know:

The Top 7 Things Your Boss Needs To Know About Inbound Marketing

  1. Attract visitors to your site. When you are using inbound techniques and methods, your customers will come to you, rather than you going to them.  This means by the time you are dealing with a customer, they have an active interest in what you are offering. Use of video production strategies and marketing are of particular value in the current media environment online.

  2. Be cost effective. Inbound is much more cost-effective and efficient than outbound marketing; you will get more customers with this type of marketing for the amount of money in your budget.

  3. Track customers. Inbound companies will use programs and software (proprietary) that will track your customers and give you information that can be used to increase conversion rates and develop relationships with your customers for the long-term. This information adds to the base of marketing knowledge you develop with your customers and helps you pinpoint what is working for you, and what needs to be improved or changed in your general marketing strategy.

  4. Work with an integrated CMS. You may be using CMS software to integrate your website with your e-mail and other marketing tools, however, it may not be fully integrated and working to your advantage. Marketing companies have systems that optimize all of your marketing efforts, and integrate them with a series of new tools and programs developed to make them all work together.

  5. Include video. Video marketing is becoming a very popular way to reach your target audience and potential customers. There are many advantages to video marketing, including its cost. Video marketing is widely accepted, and people are not turned off by it — in fact, they enjoy it (which has its advantages over other forms of marketing).

  6. Use custom analytics. Analysis goes well beyond ROI. All the aspects of your marketing plan, such as programs, tools, and devices along with your website are usually micro-analyzed. These efficient systems will turn your marketing efforts into a revenue producing machine (by fostering more effective sales conversions through careful strategy).

  7. Monetize. You can monetize your video production through Internet advertising and increase your brand awareness through viral marketing and other marketing techniques. Using video, email, websites, and graphics (and other tools), you can make make this happen, (by getting paid royalties when people click your video).

There are many different features available in marketing campaigns. Overall strategies need to be developed with the current trends in mind. There are many advantages to marketing that affect your bottom line; active use of modern marketing techniques can create a very highly successful sales strategy quite easily.

Small and medium-sized businesses should always be aware of their marketing options and stay on top of developments in the industry to improve their marketing plan.

Inbound marketing doesn't have to cost a lot of money to be effective either. Finding out what features are available and what's going to benefit you the most, is the next step. Every business needs a marketing plan to be developed over time, and these types of current marketing strategies are proving highly profitable.

High quality, professional video marketing production, website design, and content marketing will put you ahead of the game and ahead of your competition. You can make your business become ultimately profitable.

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You might also be interested in:

The Advantages of Corporate Video Production

How Does Inbound Marketing Create a Sustainable Competitive Advantage

Advertising vs. Marketing Your Startup: The Battle of ROI

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Topics: Inbound Marketing

Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We are centrally located between Oakland, San Francisco and San Jose. Come see us at The Gate in San Leandro, a thriving tech-hub of innovators. What can we do for you?

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