What do you need to know about social media in 2015? How can you build a socially engaged community? Do followers, likes, shares, and other post participation analytics matter?
It is a fast-paced, ever-changing world that revolves around social media. As a marketing manager or business owner, it is your job to develop a highly-engaged community. This community can (and should) be the center of your content marketing and inbound marketing efforts.
In order to achieve social media success in 2015 you must first understand how and why social media distribution is so important, how to develop a content community around your niche content topics, and how to set goals and measure your social performance.
Although social media has only been around for about ten years, it has made a huge impact on the business marketing world. Inbound marketing and content marketing now use social media for content distribution, community building, and community engagement.
You may have heard that likes, re-tweets, comments, shares, and favorites are the cash cow of social marketing. In the past, social platforms rewarded pages and profiles that had the most participation and engagement solely based on number of ‘qualified engagement’. These days, it is a bit more complicated.
For each social platform, the algorithm is a bit different, but we have found that the concepts are all the same. There are a few tips to review to extend your social reach on any social platform. These tips can and should apply to any product or service you are marketing, and are especially helpful for non-profit organizations.
- Have a clear and concise plan of action for each social community individually.
- Set a posting schedule and STICK TO IT!
- Plan your posts according to other content releases you have scheduled.
- Be sure your content is on-topic.
- Understand the type of community you are trying to build.
- Do the emotions associated with each post assist in furthering your social meda marketing goals?
- Does this add value to my community?
- Will this be interesting enough to click?
- Would I share this with my friends or family? In other words, is the content interesting enough to share?
- Does this post help further your marketing goals?
- Be sure you are giving a clear and concise call-to-action or little to no action will be taken.
The more relevant your content is to the individuals within your community, the more likely they are to share with others. There is a particular reason each member of your content community comes back for more. Look at social media engagement as a way to understand your customers and give them incentive to return again and again. As you get to know them better, you will see results growing your community.
Remember you don’t want to sell, sell, sell. You want to build, build, build. The best way to build is to listen and understand the needs, wants, likes, and pain points of your content community so you can better serve them.
Posting 40 tweets a day may raise your follower count little by little over time, but sending out 3 high-impact, visually appealing, and ultra-informative social updates per day is less of a spam blast and an excellent way to display the knowledge and professionalism of your brand.
For many business owners and marketing managers, social media helps drive website traffic and provides valuable insight on the individuals visiting your website. Social media marketing allows you to build a strong community as well as grow your community by reaching individuals who might not have heard of your product or service.
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