2015 Social Media Statistics and Benchmarks


There is no denying the evergreen importance of social media. It hasn’t graced us with its presence for long but has made an astronomical impact on the way we do business today. According to a recent study conducted by  our partner HubSpot:

  • Twitter has 284 million monthly active users
  • Instagram has 300 million monthly active users
  • Facebook has 1.35 BILLION monthly active users
  • 74% of online adults (ages 18+) use social networks regularly
  • 23% are on Twitter
  • 71% are on Facebook

As staggering as these statistics are, they don’t tell the whole story. Read on for more social media statistics and use the ‘tweet this’ button to share these valuable bits of information with your followers.

User Base:

Twitter has 284 million monthly active users; Instagram has 300 million. For comparison, the 4th most populous country in the world has a population of just 255 million. [tweet this].

Facebook has 1.35 billion monthly active users, rivaling the the population of China, the most populous country in the world (1.37 billion). [tweet].

Engagement / Interaction Trends:

Posting more doesn’t necessarily mean followers will engage more—posts per week and number of interactions each post receives are not correlated. [tweet].

If you have more followers, you have higher odds of getting someone to engage with your content. [tweet].

The nonprofit/education sector has the largest social following, and in turn, receives the most interactions per post. [tweet].

To increase engagement don’t just build your followingalso experiment with post frequency and format to find the ideal balance for your following. [tweet].

Frequency of Posting:

The real estate industry is extremely active on Facebook: companies in the industry post to Facebook two times per day on average. [tweet].

When it comes to company size, the largest companies tweet the most, averaging 8.25 tweets per week. (HubSpot) [tweet this].

One well-timed, high-quality post per week (or every 2 weeks) might stand a better chance of cutting through noise than posting to Facebook multiple times per day. [tweet].

Industry-specific Tips:

If you’re in the software/tech industry, challenge yourself to use visual storytelling and step up your game by publishing more posts with images. [tweet].

If you are in the retail/e-commerce industry, posting rates are low—set yourself apart by finding innovative ways to share info about your goods and services. [tweet].

If you’re in marketing, practice what you preach about social media marketing. If you advocate a strategy that avoids spamming followers, don’t spam your own! [tweet].


There is no magic bullet, secret weapon, or perfect recipe for increasing social engagement. [tweet].

Different audiences respond in different ways. What works for one industry or company size might not work for another. [tweet].

As you can see, there isn’t one single social media prescription that is guaranteed to cure what ails your company. Variety, consistent monitoring, and testing are needed to encourage engagement, draw in leads, and gain customers. HubSpot’s social media benchmarks report provides an excellent overview of what is most likely to work for your business depending on its size and industry. But from there, it is up to you to tweak your strategy and see what resonates with your audience and works best for your company. Good luck and happy posting!

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Topics: Thought Leadership, Inbound Marketing, Analytics

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