The Benefits of HubSpot and Marketing Automation

Posted by Cydne Stewart Sep 3, 2015 9:30:00 AM

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Explore using the benefits of marketing automation and the HubSpot platform.

What is HubSpot?

HubSpot is a marketing automation software platform that allows you to use an inbound marketing approach to attract visitors, convert leads, and close customers.

What is marketing automation?

Marketing automation, in its most basic form, is a way to centralize marketing actions, usually by using marketing automation software. It also allows for customized and automated marketing efforts to be tracked and measured. Each marketing automation platform varies in its amenities and functions.

How does marketing automation work?

Marketing automation is a tactical approach to content distribution assisting in marketing initiatives that include lead generation, customized lead nurturing, and community building in a centralized location.

How does marketing automation work with HubSpot?

HubSpot is an all-in-one marketing platform that integrates marketing automation, customer relationship management, website hosting, search engine optimization, marketing campaign management, a blogging platform, as well as social media scheduling, publishing, social listening, and email marketing.

All of these features are tied together with analytic tracking to ensure effective and efficient content distribution and brand management.

Will marketing automation better my marketing efforts?

Before you jump into marketing automation, it is a good idea to familiarize yourself with the features of your chosen automation platform. Most organizations who are using marketing automation are not taking advantage of its full capacity. If you are on the fence about making the automation leap, you should understand the features, tools, and strategies that work best. Often, getting started can be the most challenging task within automation. (Take our assessment HERE to find out if marketing automation is a fit for your organization

How can I get help with marketing automation and HubSpot?

We all know how difficult it can be for an organization to settle into a new process or platform. Change is difficult in any situation. HubSpot has a partner program that allows new users to connect with inbound marketing agencies around the world to get their inbound journey kicked off on the right foot. If you are interested in HubSpot and getting started with inbound marketing, set up a 15-minute consultation with one of our inbound marketing specialists HERE

 

What is different about the HubSpot platform?

HubSpot is an all-in-one, integrated marketing platform. It is a lead generation and marketing automation system assisting your marketing efforts at each stage of the customer lifecycle.

HubSpot uses the inbound methodology: Attract, Convert, Close, and Delight.

HubSpot has a fully functioning content management system (CMS), for easily creating content and templates with a responsive design. It also provides ease in creating CTAs and landing pages.

HubSpot has a system for tracking keywords, creating blogs, and maintaining white glove SEO search engine optimization tactics.

HubSpot provides a social media marketing platform equipped with scheduling, listening, and participating in social engagement with a customer social.

HubSpot offers a system for email marketing and leads nurturing - equipped with list segmentation capabilities, lifecycle tracking, and workflows that trigger emails based on website visitors onsite behavior and interests.

HubSpot provides analytics for tracking each marketing efforts ROI as well as a full closed loop reporting platform that ties to each of the tools above.

HubSpot also has a sales integration to bridge better the gap between marketing and sales.

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Topics: Marketing, Hubspot Tips, Inbound Marketing

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