The greatest challenge for businesses these days is effective time management between running their businesses and staying relevant in their respective industries. It’s understandable. As a business owner, you’re trying to cultivate and nurture your personal team and current clientele while still trying to find enough time to engage with your audience, convert new leads and customers, create relevant content, etc. Especially with so much on your plate, it would definitely feel hard to avoid the oncoming burnout.
However, what if you could avoid the burnout early on?
In today’s Thought Hive, let’s ring in the new year with 4 resolutions for a new and successful marketing strategy for your business—helping you avoid the burnout in 2017.
Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”—Amrita Sahasrabudhe
Marketing Resolution #1: Stay focused on what works.
Your first marketing resolution for the new year should be to analyze your performance from this past year and pick out which areas need a little extra love and care.
The bottom line is that you need to look beyond the obvious numbers and determine what is driving your customers to act and engage. Look at the big picture and you’ll grow your business.
In the end, data is useful information that needs to be transformed into building a story and experience for your audience. So take the time to measure your performance and better your marketing strategy by using analytics to measure your marketing efforts.
For more information on how to measure your marketing, review the following articles below:
- Thought Hive: Measuring Analytics for Your Marketing Success
- Marketing Management: Using Analytics for Better Tech Marketing
- FAQ Friday: Focus on Marketing Management Analytics that Matter
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.—Jim Barksdale
Marketing Resolution #2: Revisit your buyer personas.
Your second and most important resolution is to go back and revisit your buyer personas. In fact, you can start with questions like:
- Who are your current customers?
- What are they currently looking for?
- What do they need?
You should always have your customers in mind. And though you may think that you know your customers, once you do a little digging, you may be surprised about what you learn. For example, your research can unlock new habits or needs that may arise due to new year goal setting and planning.
When your strategy is customized and personalized for the customers already in your court and is optimized for the customers you’re striving for, you will have an online presence that's efficient and profitable.
For further assistance on buyer persona research, explore the following resources listed below:
- What is a Buyer Persona?
- FAQ Friday: Buyer Personas
- Buyer Persona Development to Better Content Marketing Efforts
If you don’t talk to your customers, how will you know how to talk to your customers?—Will Evans
Marketing Resolution #3: Try new media formats to attract, nurture, and delight your audience
You know your business better than anyone else, because it's your business. And for a successful marketing strategy, you need to create content that meets the needs of your audience.
Especially if you’ve been wanting to try out a new media format like live video or Snapchat, this new year try something new with your marketing. Host a live Twitter chat or do a live stream Q&A. Create a behind-the-scenes Snapchat story about an event you hosted, a product launch, or other insight that is happening in your industry. As long as you address, nurture, and solve the pain points of your audience, your message will remain true and on point from your website to even your social media.
For more information on how content is royalty, learn how to apply some key content marketing tactics to your website, blog and even your social media with the following resources:
- Thought Hive: Create Beyond Your Website with a Dynamic Content Marketing Plan
- How to Fill Your Blog Editorial Calendar with Valuable Content
- Improve Your Blog in 2017 with a Foolproof Publishing Process
We need to stop interrupting what people are interested in and be what people are interested in.—Craig Davis
Marketing Resolution #4: Trust your employees to work as a team to boost your brand
Your staff from marketing to sales and even HR have a role to play within your business. If you feel the burnout coming on, give it over to your team. Your goal as the business owner is to inspire them and then let them share your message to your audience through their own respective roles. The more you allow your team to utilize their skills, the more inspired they will be to share your brand’s message and possibly take on more work.
However if your team has too much on their plate as well, work together to alleviate the load not only by sharing the work, but by finding alternate ways to get stuff done. For example, working with an agency may prove useful especially if you don’t have a full team to support your marketing needs. Even hiring a project manager to manage tasks and projects can help your team stay consistent, informed, and unified despite each individual’s specific job.
No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.—Reid Hoffman
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