Tapping into the resources of an agency partner is an invaluable asset for companies around the country. Collaborating with an inbound marketing agency for your digital marketing and relying on an agency for, say, reputation management and deeper social media engagement is a surefire way to build your brand.
With the niche expertise of an agency, handling the ins and outs of today’s marketing services like search engine optimization, landing page development, and email marketing campaigns is guaranteed with that no stone left unturned in the pursuit of higher brand visibility.
In fact, today we’re laying out the benefits of working with a Bay Area agency that is inbound certified to help with your marketing needs.
Benefiting from Agency Partnerships
It's actually an asset that an inbound marketing agency hones its craft on only a couple digital marketing services at a time. Some inbound marketing agencies focus almost exclusively on search engine optimization while others help their clients with a combination of video production and online graphic design.
These are all essential services if your company is like half of American businesses that spend between one-tenth and one-half of their overall marketing budget on digital marketing services. Although the average amount spent on strictly digital marketing tends to hover around 25%, digital marketing itself is increasingly important in our hyper-connected world of forums, social media, customer reviews, and online shopping.
Collaboration is Better
Staying connected with customers means building stronger ongoing relationships on social media, ensuring that your website is cross-compatible and responsive across mobile devices, and rendering your online storefront mobile-friendly by implementing an ecommerce solution.
All of this might sound like a lot of work, and it is: divvying up the work between an inbound marketing agency and an agency partner means that you can take advantage of every digital marketing service that your company needs to grow its brand.
Collaboration is almost always a good thing, because it allows everyone involved in the branding process the opportunity to combine their expertise in such a way that the whole is greater than the sum of its parts.
Outsourcing for services like marketing automation, reputation management and social media marketing actually strengthens the reach and effectiveness of inbound marketing agencies and allows those agencies to better serve their clients.
Whether you need someone to orchestrate and manage an email marketing campaign or you need timely video optimization and search engine marketing, there's an agency partner out there with just the right expertise.
Below you'll find just a sampling of branding, reputation management and outreach services that agency partners can offer companies of all sizes.
Know what your customers want most and what your company does best. Focus on where those two meet.—Kevin Stirtz
Brand Identity and Brand Strategy
A company's brand goes far beyond a logo to include the value it brings customers, the excellence of its customer service, and the attitude that infuses everything that company puts out to the public.
With logos, names, and taglines necessarily precede brand strategy, developing a solid mission statement and brand identity is an essential first step for companies to take towards cultivating a successful brand. Because without a workable brand, it would be difficult to market or strategize in the first place.
Enlisting the expertise of an agency partner that specializes in discovering a unique brand identity and achieving long-term goals with an industry-specific brand strategy can put any company on very solid footing.
Your brand is a story unfolding across all customer touch points.—Jonah Sachs
Online Reputation Management
Online reputation management, or sometimes referenced as ORM, is all about ensuring that a company's brand stays in good standing with customers. Partners that specialize in online reputation management do two things very well:
- They minimize exposure that could be damaging to a company's brand and
- They highlight and personalize everything that a particular company does well.
Reputation management is a highly personalized service that's frequently outsourced by small businesses and Fortune 500 companies alike. In fact, online reputation management is one of the most specific services out there in terms of requiring those in the field to couple tech savviness with marketing know-how and crisis management. In order to build a successful brand, getting this managed right is absolutely critical.
Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.—Erin Bury
Social Media Management
Online reputation management definitely overlaps with social media management in that both are concerned with using sites like LinkedIn, Facebook and Twitter to frame a company's brand in the best light.
Social media management can be thought of as a more refined, niche-specific form of online reputation management. The same rules apply, but the playing field is slightly different in the case of social media management. How is it different?
An agency partner that does social media management services probably hires social media managers as well as community managers to help companies create brands that succeed. Each takes a slightly different approach to cheerleading brands on social media, and both raise awareness online while playing up a company's strengths, which is really the secret behind any successful 21st-century branding campaign.
It’s All About the Leads—Generation, Nurturing, and Conversion
Attract, Convert, Close and Delight is the framework for any inbound agency. And an agency’s tools are the best mode to create your own lead generating, nurturing and converting machine. For example, here is an overview of what types of tools an inbound agency can use at each stage of the buyer’s journey:
- Attracting strangers with compelling content, i.e., blog posts and infographics.
- Converting visitors with valuable content offers, i.e., eBooks and webinars.
- Closing the deal with leads with lead nurturing marketing automation, i.e., live Q&A’s and customer testimonials.
- Delighting new, current and past customers with surveys, giveaways, and product discount offers.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.—Seth Godin
All in all, the job of an HubSpot inbound marketing agency is to get your brand out there to the right people that delivers the right content at the right time—getting the results you need to make your company successful. And with working with a local Bay Area agency, they’re building inbound traffic to your company, for example using local SEO strategy, in line with their localized knowledge of the market and location that you both are working in.
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