Thought Leadership Monday Mashup: Building a Brand with a HubSpot Partner Agency

Posted by Jessica Jones Mar 14, 2016

monday-mashup-build-brand-hubspot-partner-agency_1000x576.jpgAre you struggling to find the time to build your brand and increase your company's online visibility?

You may have a website that showcases your products and services and are connected to multiple social media accounts that advertise to prospective customers. However, the traffic that you are hoping for is non-existent. Or your website is being out ranked by leading competitors in your industry. Maybe you or your marketing manager have created content offers, but they are just not targeting the right audience to convert them as sales-ready leads for your company.

If you're looking to increase lead generation, close more sales, and extend your customer's lifetime value—which are all elements of building brand awareness—you may want to choose an inbound marketing agency to help tie the loose ends.

Finding the time to build your brand shouldn't be a chore. So let's explore four perks of working with an inbound marketing agency that will build your brand and increase your brand awareness.

They Understand the Rule Book 

Are you overwhelmed from trying to catch up with the inbound marketing Joneses? Are you or your workers stretched for time to consistently and effectively use:

  • Blogging to boost your company's visibility through search engine optimization and link building
  • Your company's social media accounts to build conversation with your target audience
  • Lead nurturing campaigns through content offers like eBooks, whitepapers, webinars, etc.
  • Analytics to manage and recycle successful trends or acknowledge losses in order to update your marketing strategy

If you are, that's okay. At least you understand what inbound marketing can do for your company. Now, you just need a little help. An inbound marketing agency's main purpose is to understand the inbound marketing process, adapt to new trends and effectively apply them to suit your company's needs.

They Know You Inside and Out 

Having a clear target audience is essential to your brand identity. And a buyer's persona is just that. It is your ideal customer's profile that includes their challenges, needs, motivations and goals. With this customer in mind, your brand identity caters to how you are able to best serve them and create quality content to this targeted audience.

If you are unclear of your buyer's persona or need assistance in building your brand identity, an inbound marketing agency can:

  • Help identify your buyer's persona i.e. your ideal customer
  • Build and understand your brand identity in order to best serve your potential customers
  • Create a marketing strategy that builds company value and trust to not only attract strangers but retain satisfied customers 

They're Your #1 Advocates

With your buyer personas and your brand in mind, an inbound marketing agency is your #1 advocate. An agency generates this advocacy by creating quality content around this major question: how does this content serve your company's buyer personas?

Your products and services are not the only ways to serve your customers. Any content that your company produces must serve your buyer's persona. Because, quality content that serves your buyer’s persona builds value and establishes trust immediately even with curious strangers on your website.

Your brand advocates, i.e. an inbound marketing agency, do this by promoting your various content on social media from blog posts that aim to generate more visitors to creating content offers that aim to make your leads ready for the sale.

However, your brand advocates also build trust within social media by creating and building conversations not only with strangers, visitors and leads but also with past, satisfied customers.

By building these conversations through social media, your brand advocates are increasing your visibility in order to generate more visitors, generate lead conversion, generate a great customer experience and make your company a notable influencer in your industry.

Your Success is Their Goal

An inbound marketing agency wants your business to succeed. Through understanding the process, knowing your buyer's persona and brand identity while creating consistent quality content both for your website and your social media accounts, an inbound marketing agency will collect and analyze your data to see which campaigns work best for your company.

So invest in your brand by working with an inbound marketing agency and see the benefits of inbound marketing for your company today.

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You might also be interested in:

Thought Leadership Monday Mashup: Becoming a Thought Leader

Thought Leadership Monday Mashup: NAB 2015 Broadcast Minds

Thought Leadership Monday Mashup: Brand Recognition & Awareness

Thought Leadership Monday Mashup: Google Update 2015


 


Topics: Online Design, Hubspot Tips

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