Thought Leadership Monday Mashup: Becoming a Thought Leader

Posted by Cydne Stewart May 4, 2015 9:30:00 AM

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You may be a business owner, CEO, or other business professional with a powerful message to share. A message of innovation, a message that will make a difference in the lives of those in your community. Become a thought leader and empower yourself and your community by sharing that message.

"Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.” (www.ThoughtLeadershipLab.com)

Developing a community filled with engaging thought leaders should be the goal of any company. These communities are valuable both internally and externally to improve the user experience. Thought leadership is not a strategy or a tactic for better marketing results—rather, it is a way to:

Attract customers who don't know about you. The more niche-specific your content is, the more impact your brand has in finding those who would most benefit from your product or service.

Provide a place for engagement and user interaction. Although it can be harsh, customer feedback is an extremely effective way to help you find areas of your organization that could benefit from improvement.

Obtain higher lifetime customer value. When you give value above and beyond expectation, you build customer loyalty.

What is a thought leader FAQ

As a recognized thought leader you will have the power to persuade the status to move things in a new direction, and the clout and authority to implement real progress and widespread innovation. People want to affiliate with those who are well-known and well-informed. Thought leadership also leads to invitations to join corporate boards, serve on government commissions and participate in industry-wide committees. All of these serve as great opportunities to raise your profile from the local, to the national, to the international stage.

Thought leadership is not about being known, it is about being known for making a difference.

Denise Brosseau @thoughtleadrlab

You can read more of this article here.

Creating a community around your brand will take time and effort. Content marketing is a great way to leave your mark on the world. Let’s face it, any message you want to share with the world needs a bit of marketing. What better way to do this than to use the inbound methodology and to develop solid content that will attract and engage your community?

But, how does one build a community of engaged, knowledge-thirsty members who want to learn about your methods and areas of expertise? Start small:

The Golden Rules for Creating Thoughtful Thought Leadership

Address a specific audience. Thought leadership only matters if people read it. It is, therefore, created for people—and most people live a life, work in a job, and have very little bandwidth to take in new ideas unless those ideas improve their life or work. Thought leadership, therefore, needs to help people with their life or work. I often advise those developing thought leadership to "go vertical or go home." There is very little generic thought leadership that is useful.

Daniel W. Rasmus

You can read more of this article here.

The benefits of thought leadership for a product, service, or business owner are explained:

What Is Thought Leadership? 5 Steps To Getting It Right

The benefits of thought leadership start with brand affinity. By communicating thought leadership you become part of the conversation, early in the buying journey. You allow your audience to get to know you.

Ultimately, thought leadership is one of the outcomes of a solid Content Strategy. And content is bigger than marketing. Leaders are everywhere. Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers.

Michael Brenner

You can read more of this article here.

Being a thought leader comes with responsibility. Responsibility to your audience and to the niche in which you are innovating. Being good at what you do is not enough, you have to be the best at what you do, and understand and change the lives of the people who matter most.

Lauren Hockenson shines her light on this concept:

How to Become a Thought Leader

The term thought leader is the highest of compliments, and arguably the hardest moniker to achieve. It’s not enough to be good at what you do; a thought leader is meant to be the greatest form of praise, geared towards someone who is on the absolute cutting edge of their industry or making big enough moves to warrant the distinction.

Lauren Hockenson

You can read more of this article here.

Strategizing your journey to thought leadership is just as important as telling the world. If you have a message to spread, it’s a good idea to brainstorm content ideas to confirm your innovation. Create a big picture of what you are best at. All this preparation will help build a road map to thought leadership success.

How to become a thought leader

A good way to start is with a journal. Write every day or as often as you can. Don’t censor yourself. Don’t write as though you care who reads your writing. Just start writing, and see what happens. Little by little you will open a channel for your ideas and they will start tumbling out.

Liz Ryan

You can read more of this article here.

Becoming a thought leader is a process that requires dedication, hard work, and focus. In your thought leadership development process, it is imperative to create content that will engage your readership, encourage community participation, and provide answers to those seeking resolution.

How To Become a Thought Leader In 13 Steps

Mark my words: Thought leadership will be one of the most important elements to entrepreneurship and career development in the coming years. In essence, it falls under the umbrella of personal branding, but it’s so much more than that.

Thought leadership greases the wheels to some of the most difficult to accomplish entrepreneurial feats. It leads to better SEO, more organic incoming links, easier purchase decisions from customers, momentum for your brand, and many other rich benefits.

Weston Bergmann

You can read more of this article here.

Thought leadership and establishing yourself as a thought leader can leave you with a recipe for success. However, the process is not complied of concrete steps. Becoming a thought leader takes time, hard work, and dedication to publishing intriguing, thought provoking content. Always be a strong leader.

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Topics: Thought Leadership

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