Thought Leadership Monday Mashup: Brand Recognition & Awareness


It is becoming increasingly more difficult to build and reach new customers, and form trusting personal relationships with the zealous advocates of your brand. There are many ways to establish brand awareness without pushing it in the faces of those who matter most—your past, present, and potential customers.

That’s right, in this brand-centric world you have to examine all facets of your brand: how you want to portray it, what it means to your most valuable customers, and how it betters the lives of your community. This holistic approach will allow for a better understanding of your community, a way to fluidly provide beneficial product and service information in a succinct manner, and a way to open communication to master the two simultaneously.

Sounds easy, right? Not so fast.

Lisa Toner from HubSpot weighs in on the subject.

8 Tips on Building Brand Awareness From Top UK Growth Hackers

"It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70% of marketers say that content marketing has actually increased their brand awareness. (iMedia Connection)"

Lisa is the Content Strategist in HubSpot’s Dublin office. Reach out to her on Twitter at @LisaToner13

You can read more of this article here.

Neil Kokemuller discusses why social media is so important to building brand awareness and brand recognition: :

The Importance of Brand Awareness

"The public is more equipped with mobile and social media tools to communicate quickly about your brand—good or bad. This means that establishing a strong reputation for good products or services, integrity in your business practices and community involvement are even more critical to long-term success.”(Small Business by Demand Media)

You can read more of this article here.

This blog highlights the importance of the consumer experience in brand recognition and awareness.

Evolution of the Internet and Successful Inbound Marketing Strategy

"Not only has the Internet positively impacted the marketing community but it has raised the bar for consumer standards. Consumers now have higher expectations when it comes to quality of products and services. They also expect innovation and niche specific thought leadership.

No longer can a company partially invest in the needs of the consumer. As each day passes, quantity over quality is fast fading to the distance as the demands of industry trends take the reins. With the raising of the bar, comes the demand, for not only the best products and services, but the best overall experience."

You can read more of this article here.

Great content is the key to building brand recognition and brand awareness. It is crucial to understand what content you are creating, who will be reading your content, and how your content can best serve your content community. 

Madison Jacobs posted to the Online Marketing Institute about the importance of understanding the needs and pain points of your content audience.

Small Business Content Marketing: Brand Awareness and ROI

"Before you even start creating content, you have to ask yourself, “Where do my customers go to find information on how to solve the problems that my product or service solves for them?”

You can read more of this article here.

Although it is difficult to reach your target market, using content with proper messaging and inbound marketing best practices dramatically simplifies this task. Put the customer first, understand their pain points, and create stellar content to satisfy the content community’s needs.

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Topics: Thought Leadership

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